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Morning update: Tinder tests sex appeal of beards; BA pitches global digital account

AdAge: Tinder Gets More Brand Dollars … by Testing Sex Appeal of Facial Hair

Tinder is capturing ad dollars from a large brand, but it’s not through traditional advertising.

Gillette paid the popular dating app to test the (self-serving) theory that unkempt facial hair, from stubble to full beards, wasn’t as desirable on Tinder as a clean-shaven or well-groomed face. The Procter & Gamblerazor brand, working with Publicis shop MRY, is now promoting the results on a website at Shavetest.com.

Creativity Online: Kia Challenges You to Out-Stare Blake Griffin

Kia is inviting people to a digital stare-off with NBA star Blake Griffin — “Blink Griffin” — with an interactive site using webcam technology that recognizes and responds to blinks. Users can choose one of two opponents: Griffin as a cowboy, or Blake as a fighter pilot (the same characters he plays in the 2015 Kia Optima’s launch TV spots).

Campaign: BA reviews global digital ad account

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.

A spokeswoman for British Airways, said: “We follow good procurement practices and it is standard for us to issue RFPs [requests for proposal] to ensure our business needs are met.”

AdWeek: Tension Mounts Between Marketers and Agencies Over Data, Tech and Social

Marketers expect agencies to know more about data, technology and social media but are they willing to pay for it?

In a new survey from RSW/US, top marketing executives were asked to identify the most troubling trend among agencies. Admittedly, their anecdotal responses were all over the map: lack of innovation, turnover, arrogance, complacency, organizational silos and more.

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