Morning Update: Troll takes on anti-LGBT chip haters for Doritos; Netflix embraces VR; Chipotle’s Taste Invaders game

Doritos troll target

AdFreak: Target Troll Strikes Again, Posing as Doritos to Taunt Haters of Its LGBT Rainbow Chips

If you thought Target’s haters were bad following the retailer’s move to gender-neutral labeling, have a look at all the anti-gay critics swarming Doritos’ Facebook page this week after the rollout of its LGBT-pride rainbow chips.

Who better to take them down a notch than Mike Melgaard, the guy who hilariously posed as a Target customer-service rep last month—and has now done the same on the Doritos Facebook page—to make epic, sarcastic replies to critics.

taste invaders chipotla

Creativity: Shoot Down ‘Taste Invaders’ in Chipotle’s 8-Bit Video Game

Chipotle’s war against artificial ingredients rages on — this time, in the form of a video game.

The healthy fast food chain just introduced Chipotle Taste Invaders, an addictive, Space Invaders – style 8-bit game that challenge players to shoot down unnecessary additives found in fast foods.

AdAge: TV Ad Pricing Chart: ‘Sunday Night Football,’ ‘Empire’ Are Broadcast’s Most Expensive Ad Buys

While football continues to dominate as the most expensive broadcast programming for advertisers, for the first time in many years a scripted show is giving it a run for its money.

Fox’s “Empire” is costing advertisers $497,364 on average for a 30-second commercial, according to Ad Age’s annual pricing chart, positioning it as the No. 2 most expensive broadcast show this fall.

AdWeek: W+K’s Grand New Delta Spot Is Very Poetic, and a Bit Unsettling

This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it’s the most high-concept airline ad in a while.

It’s also either quite inspiring or a bit dismaying, depending on your level of comfort with airline ads that focus on the actual terrifying physics of giant machines hurtling along at great speeds. It aims for the former, naturally, but leans toward the latter at the outset, as Donald Sutherland intones, in a gravelly voiceover, “What’s happening here is not normal.”

The Guardian: Katie Hopkins leaves the Sun to join Mail Online

Controversial columnist Katie Hopkins is understood to have resigned from the Sun to write for rival Mail Online.

Hopkins informed the Sun about her decision on Thursday. Her last column will be published on Friday, and she is expected to start working with Mail Online in November.

The columnist, who most recently sparked outrage by comparing migrants crossing the Mediterranean to cockroaches, is believed to have been attracted by the opportunity to publish her views to a global audience.

Mumbrella Asia: Bottle grows on plant in ad for ‘100% natural’ Heinz Tomato Ketchup in India

A bottle of ketchup grows on a tomato plant in a new campaign to promote the ‘100& natural’ qualities of Heinz Tomato Ketchup in India.

DigiDay: You can soon watch Netflix and Hulu in virtual reality — sort of  

Netflix and Hulu are among the major media companies that are taking a dive into virtual reality.

Oculus announced today at a developers conference that it has signed up a flurry of media companies, including the two streaming services, Lionsgate and Twentieth Century Fox to beam virtual reality programming into people’s eyeballs with its forthcoming headset.

Slashing the headset’s price in half to $99, Samsung is using the Facebook-owned Oculus’s VR technology to sell a headset that will be on sale in the U.S. on Black Friday. The new model, which is 22 percent lighter and reportedly more comfortable, works with Samsung’s current line of smartphones.


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