This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdAge: Volvo Hires Grey London for Global Creative Account
“Volvo Cars has chosen Grey, London, as its new global creative agency effective Jan. 1, 2014, according to Alain Visser, senior VP sales marketing & customer service at Volvo’s global headquarters in Sweden.”
The New York Times: Long on Cutting Edge of Print, New York Magazine Cuts Back
“Beginning in March, New York will retreat from its long-standing status as a weekly and come out every other week instead.”
AdWeek: Activewear Maker Lucy Urges Women to Drop Into a Yoga Pose at the First Sign of Holiday Stress
“How do you deal with holiday stress? Activewear maker Lucy is humorously urging women to try something unconventional this year. Try dropping to the floor and adopting the “child’s pose” from yoga—with your legs tucked under you, your head down and your arms outstretched in front. That should calm your nerves in line at Macy’s, as long as security doesn’t come running.
The tongue-in-cheek spot below from ad agency Mono, directed by the actress Elizabeth Banks, shows the strategy in action. Give it a shot, and let us know how it goes.”
Mashable: What Do Instagram Advertisers Actually Get for Their Money?
“It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.
Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads were much more effective at attracting likes than the unsponsored posts by the same brands.”
AdWeek: Ron Burgundy Co-Anchors an Actual Local News Broadcast in Bismarck, N.D.
“The Ron Burgundy blitz continues. Now, instead of congratulating movie stars on landing porny roles or hawking Dodge Durangos, Will Ferrell is making your wildest dreams come true by co-hosting, in Anchorman 2 character, an actual news broadcast for CBS affiliate KXMB-TV in Bismarck, N.D.”
The Guardian: Buzzfeed attracts record 10 million UK users in November
“Social sharing news and entertainment site Buzzfeed attracted more than 10 million UK users in November, the first time it has provided official figures on its progress since launching a London office earlier year.”
Campaign Middle East: Samsung – Young Folks Home
“Samsung has rolled out a new campaign for its Samsung Galaxy Young phone. The film, created by Leo Burnett and production company Beirut Works, features a Young Folks Home that houses the old-at-heart.”