Ant & Dec will feature in Suzuki spots doing skits that have the same “tone and feel” as the show.
There will also be online content and Suzuki showrooms will use the programme’s branding. The deal was brokered by the7stars.
Morning Update: Volvo Trucks lets a 4-year-old drive; Uber raises more billions; Coke CMO flits to Subway; Star Wars goes VR
AdWeek: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to ‘Epic Split’
It’s one thing to say your truck is tough, but it’s another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines.
That’s how Volvo Trucks and agency Forsman & Bodenfors have revived their “Live Test Series,” the first round of which famously ended with Jean-Claude Van Damme’s “Epic Split.”
TechCrunch: Uber Is Raising Another Couple Billion, At A $62.5 Billion Valuation
Rideshare platform Uber is looking to raise $2.1 billion. Uber is the most valuable private technology company on paper, at a current $50 billion valuation. The additional funding would bring those figures up to $62.5 billion in value.
Compare that to Uber’s U.S. rival Lyft, rumored to be raising half a billion at a $4 billion valuation. Lyft is aggressively spending to compete with it’s older rival, according to financials obtained by Bloomberg. Lyft lost $127 million in the first half of 2015, with a revenue of $46.7 million, according to the report.
The Guardian: New Star Wars teasers tap Google Cardboard for virtual-reality story
A long time ago in a galaxy far, far away … there weren’t 721 different ways to get teasers on the upcoming Star Wars: The Force Awakens film. But those days are gone.
Lucasfilm’s latest tactic to raise anticipation for the new movie is a series of virtual-reality videos under the title Jakku Spy, released through the official Star Wars app.
The videos are set on the Jakku desert world from The Force Awakens, and are designed to be watched using the Google Cardboard make-it-yourself VR headset – although they can simply be watched on a smartphone.
AdAge: Subway Names Longtime Coca-Cola Marketer Joe Tripodi as CMO
Joe Tripodi has joined Subway as its global chief marketing officer, filling a vacant role at a crucial time for the brand as it tries to move past its ties to former pitchman Jared Fogle and rebound from a sales slump.
In a statement, Mr. Tripodi said he was “thrilled” to join Subway, calling it an “exciting time” in the brand’s history. “As consumers tastes evolve, I want to build on Subway’s legacy of innovation to ensure we are always leading in our marketing, product offerings and consumer engagement strategies,” Mr. Tripodi said.
Campaign: Suzuki signs £20m Ant & Dec show deal
Suzuki has signed an estimated £20 million two-year agreement to sponsor ITV’s Ant & Dec’s Saturday Night Takeaway in one of the biggest deals in UK TV outside sport.
DigiDay: ‘Bringing a spoon to a gunfight’: Why Yahoo’s video strategy faltered
In the spring of 2013, Yahoo chief operating officer Henrique de Castro was close to pulling off his biggest move since Yahoo CEO Marissa Mayer brought him in six months earlier. The deal: $200 million to scoop up French video platform Dailymotion and give Yahoo a video hub that could serve as its YouTube. Then, after presenting the deal to his former Google colleague Mayer, de Castro was rebuffed: Mayer reacted with surprise that a deal was even on the table. She then asked for a show of hands of executives in the room for who was in favor of the deal and who was opposed. The acquisition was scuttled — and blamed on French government interference — and Dailymotion went to Vivendi this past June.
The planner for that Volvo work deserves a(nother) medal.
User ID not verified.
I like the Volvo ad. The cynic in me looks at the camera angles and thinks that the girl has dummy controls.
User ID not verified.