Morning update: Why this creative wears the same outfit everyday

Credit: Max Ahlborn

Credit: Max Ahlborn

AdAge: Why This Ad Agency Creative Has Worn the Same Outfit for the Last Three Years

Saatchi & Saatchi, New York, Creative/Art Director Matilda Kahl has worn the same outfit to work for the past three years. The self-inflicted uniform — a white silk shirt, black trousers, a black blazer (when it’s chilly), plus a simple adornment of a leather rosette — drew attention from fashion followers when Ms. Kahl wrote about it in Harper’s Bazaar last week in a piece that’s already earned more than 33,000 shares.

Ms. Kahl had made her decision after one stressful morning before an important meeting, when she worried over the correct thing to wear: “‘Is this too formal? Is that too out there? Is this dress too short?'” she wrote. “I finally chose something I regretted as soon as I hit the subway platform.”

Campaign: Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi

Ad agencies are institutionally racist, sexist and homophobic, according to Dave Buonaguidi, the former chief creative officer at Karmarama.

Speaking at a Bloom event on diversity last night, Buonaguidi said agencies are not interested in making a change or innovation.

Creativity: Vloggers Aren’t Themselves When They’re Hungry in Latest From Snickers

Popular DIY vloggers aren’t themselves when they have empty stomachs, as we can see in the latest installment of Snickers’ “You’re Not You When You’re Hungry” campaign created out of London agency AMV BBDO.

Marketing: Zoella junk food ad scandal raises questions of advertiser control on YouTube

Zoella and other high-profile YouTube stars have come under fire over junk food ads that display alongside their content, which may be seen by a young audience.

YouTube talent, however, may not have much control over which ads display alongside their content, with many managed by multi-channel networks.


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