Moro – Fourth is best

Tim Burrowes

March 18, 2009 1:08

This work from DDB Auckland celebrates everything in life that comes fourth – including Moro – New Zealand’s fourth most popular chocolate bar.

DDB’s creative head Toby Talbot told NZ’s National Business Review:

“Yeah, we’re not the best, Crunchie is. They’re delicious. But Moros are still quite nice. Besides, if we’re not tall poppies, we can’t be cut down.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.