Moro – Fourth is best

This work from DDB Auckland celebrates everything in life that comes fourth – including Moro – New Zealand’s fourth most popular chocolate bar.  

DDB’s creative head Toby Talbot told NZ’s National Business Review:

“Yeah, we’re not the best, Crunchie is. They’re delicious. But Moros are still quite nice. Besides, if we’re not tall poppies, we can’t be cut down.”