Mortar AI launches MMM Pulse to measure campaign-specific uplift
Mortar AI has launched MMM Pulse, a geo-experimental solution that allows marketers to measure the impact of campaigns in weeks, providing actionable insights to optimise future marketing decisions.
The announcement:
Mortar AI, the performance intelligence platform for modern marketers, has launched a new uplift measurement solution that enables brands to prove the real impact of their campaigns in just a few weeks and use that insight to plan the next with confidence.
MMM Pulse is designed for marketers wanting to measure a specific campaign, channel, or experiment as a one-off. Unlike Mortar’s flagship always-on MMM product, which models ongoing performance across all media and business outcomes, MMM Pulse focuses on isolated marketing activity to reveal its true incremental impact.
Using a geo-experimental approach, MMM Pulse measures complex, multi-channel campaigns through controlled experiments that uncover what is genuinely driving returns. Whether testing a new channel, validating campaign performance, or comparing regions, MMM Pulse delivers clear, actionable results without the heavy data demands or long timelines of traditional modelling.
James Zipeure, CEO of Mortar AI, said: “Clients have been asking for this for years, a faster, more practical way to measure campaign-specific performance and uplift across real-world marketing activity. MMM Pulse delivers that. It gives teams a reliable way to generate meaningful insights heading into the new quarter and to back their decisions with causal proof, not platform-reported numbers.”
Built for marketers and agencies, MMM Pulse translates complex campaign data into simple, credible insights that show where marketing is truly moving the needle. It is data-light, privacy-safe, and channel-agnostic, requiring only a few inputs to produce evidence teams can trust.
Key benefits include: measuring the incremental impact of campaigns each quarter; identifying which channels and regions are driving growth; validating new or experimental marketing activity; and providing credible, independent proof of ROI for clients and stakeholders.
As marketing activity ramps up ahead of 2026 planning, MMM Pulse offers a fast, data-backed way for teams to test campaign performance and strengthen their investment decisions.
The launch of MMM Pulse comes as Mortar continues to expand rapidly. It recently announced a merger with Firehouse Technology to create Mortar Tech, strengthening its proprietary technology capabilities. Over the past six months, Mortar also opened its first international office in Singapore, and in September appointed Paul Sigaloff, former chief revenue and growth officer at oOh!media and APAC head of Yahoo, as global chief customer officer.
Source: Tag PR
