Mortgage Choice focus on happy customers in new campaign

Mortgage Choice has launched its new brand as it transitions into a full financial services hub with a new campaign focusing on its happy customers, with a tagline “we’re as happy as”.

The campaign features Larry spinning amongst bubbles while narration talks audiences through the company’s history.

Mortgage Choice general manager of marketing Melissa McCarney said: “Our new ‘Happy As’ campaign allows the business to highlight what we do and why we do it. 

“With our recent move into financial planning, we believe it is the perfect time to communicate to all Australians that we now do much more than we used to. Today we are more than a mortgage broker, we are a fully fledged financial services hub. To highlight this transition, we decided to give our entire brand a refresh, and this new advertising campaign is just an extension of that.”

The financial services company appointed brand strategy specialists Moon Group to build and integrate a new brand strategy.

“We wanted to create a new brand, logo and advertising campaign that all Australians could relate to – a brand that successfully communicates who we are, what we do and what we believe in,” McCarney said.

“The new campaign allows us to not only celebrate our services, but how those services can help our customers achieve happiness. We believe the services we provide at Mortgage Choice allow our customers to achieve their financial goals and therefore feel ‘Happy As’.

“We wanted the new advertising campaign to be completely different from traditional financial services advertising. At Mortgage Choice, we believe we have some key differentiators that separate us from other financial services businesses,” she said.

The campaign runs across TV, print and radio.

It is complemented with a ‘Happy As’ competition, which invites customers to show Mortgage Choice what makes them happy for the chance to win one of the monthly prizes. To win, customers simply have to take a photo or video illustrating a happy moment and upload it to social media along with the hashtags #Happy as Me and #MortgageChoice.


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