Mortgage & Finance Association launches first social media campaign
The Mortgage & Finance Association of Australia has launched its first social media campaign.
The idea is to use social sites such as Facebook to drive people to its website, essentialsofborrowing.com.au, and encourage them to enter a competition to win a $1,500 cash prize.
The campaign is based on the idea of the sacrifices people make when buying a house.
MFAA boss Phil Naylor said: “The campaign is designed to encourage our members to reach out to their existing and potential clients, and encourage them to join in the competition and visit the website. This campaign provides our members with another touch-point with their clients and gives them something different to talk about. It’s an opportunity to tell their clients about their accreditation and professional standing as well.”
