Moshtix unveils refreshed brand logo
Moshtix has unveiled a refreshed brand logo developed by The Works.
The announcement:
Ticketing service Moshtix has unveiled a refreshed brand logo developed by advertising agency The Works following a competitive pitch.
The Works were appointed to oversee Moshtix’s strategic and design review after the former News Limited-owned business invited a number of agencies to tender for the account.
The refreshed logo comes as Moshtix, which was sold by News to CEO Harley Evans and his business partner Vanessa Bond in June this year, celebrates a decade of operation.
Evans said: “Moshtix is celebrating its tenth year in business and it’s only right that after that amount of time we take a good look at where the brand is positioned in the market and prepare for the next phase of growth as an independently-owned entity.
“We weren’t looking for a radical transformation as the Moshtix name is well known and respected, but as with all brands we needed a freshen up to stay relevant. We selected The Works based on their experience in this area with other brands and we’re delighted with the result.”
Moshtix is Australia’s leading independent ticketing provider specialising in live music and entertainment events. Launched in 2003, Moshtix sells tickets to concerts, festivals, comedy and film events working with some of the country’s most iconic festivals and live music venues.
Paul Swann, creative partner at The Works said: “The ticketing space is becoming increasingly competitive as advances in mobile technology change the way the business runs. Moshtix has been at the forefront of this innovation and we are delighted to have been asked to help them to prepare for their next phase of growth.”
Source: The Works media release
Well done to Harley and the team. The festival industry definitely needs companies like Moshtix supporting an industry that has had more than its share of bad news this year. Such sad news about Homebake.
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