Most creative and effective ads in Australia and NZ revealed by Kantar analysis

Darcy Song

June 9, 2023 10:25

Air New Zealand, Pepsi and Booking.com were among the top 10 brands to produce the most creative and effective ads in 2022, according to a Kantar analysis – but the winning work at the top of the list was a bittersweet one.

Cadbury Dairy Milk’s campaign developed by VCCP was ranked the most creative and effective ad in Australia and New Zealand in 2022.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

ad effectiveness Kantar

3 COMMENTS

Ray 9 Jun 23

The headline should read: .
‘Kantar’s most effective and creative ads in Australia and NZ’,
or
‘Most effective and creative ads in Australia and NZ’ according to Kantar.’
The list is simply Kantar’s opinion. It’s not an indisputable fact.

3 Likes

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adam 9 Jun 23

this is absurdism

2 Likes

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Paul Simpson 12 Jun 23

Yawnville

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