Other states could copy Victoria’s ban on government ads in print, costing publishers millions

Victoria’s ban on government ads being placed in metropolitan newspapers could spark a domino effect in other states, an advertising expert has warned, which would cost publishers tens of millions of dollars.

Robert Crawford, professor of advertising and communication at RMIT University, said newspaper proprietors would be worried about the unprecedented move by Daniel Andrews this week.

Across the country, governments spent $40 million on advertising in metropolitan newspapers, according to the Standard Media Index.

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