Motherpedia launches to target Aussie mums

motherpedia-logoNew Australian website Motherpedia, aimed at the potentially lucrative niche of online mothers has launched today.

The site is the brain child of Kate McQuestin, who trained as a journalist before working in government and PR roles, most recently with News Digital Media.

McQuestin said that the site would also share 20% of its advertising revenues to good causes.

Kate McQuestinShe said: “ will provide mums with a platform to ask questions of other mums and communicate their experiences, ideas and tips for everyday life in a supportive environment.

“They will also be able to have their say on topical issues via our interactive forum The Natter, save money on great deals via motherpedia’s Mummy Savers and connect to mum friendly product and services through our directory.”

The site was developed by Tonic.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.