Mount Franklin launches campaign focusing on Australian heritage
Coca-Cola Amatil is launching a new TV ad for its bottled water brand Mount Franklin.
The brand campaign created by Ogilvy Sydney carries the tagline: “Pure spring water, raised in Australia”.
The storyline follows the journey of a single cloud that forms over one part of Australia and then travels across the country drawing water via the evaporation process from different locations.
Credits:
- Client: Coca-Cola Amatil
- Agency: Ogilvy
- Creative director: Boris Garelja
- Head of art: Raj Rabindranath
- Art director: Liam Hillier
- Copywriter: Dominic McCormack
- Business director: Adam Lee
- Senior account manager: Suzanne Rundle
- Planner: Barry Mowszowski
- Senior producer: Claire McDonald
- Media agency: Ikon
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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So coke is selling us our water back to us. Got it
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…or is it because they can’t say it’s spring water? So they are showing us the tap water process?
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Hello, I was just wondering the name of the song on this commercial.
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Hi Chris,
It’s by Boom Crash Opera. Song’s called Dancing in the Storm.
Cheers,
Mumbrella – Camille
awesome choice of song – bco rock!
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Can you tell me who is singing this version of Dancing in the Storm?
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