MOVE pours $1.3m into neuroscience study to develop new digital OOH metrics

June 3, 2019 10:19

The Measurement of Outdoor Visibility and Exposure (MOVE) board has announced a $1.3m investment into a Neuroscience Project Study (NPS) as part of the development of a new digital OOH measurement metric.

In 2018 the board committed up to $10m to create a more accurate measure for digital OOH audiences.

Following a successful pilot last year, MOVE has partnered with research firm Neuro-Insight to conduct an NPS, assessing audience engagement among digital and traditional OOH across formats, environments and travel modes.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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