MOVE results show outdoor audience increase

Out of home advertising has a seen a 13% increase in audience according to the results of the latest Measurement of Outdoor Visibility and Exposure survey.   

The announcement:

The Out-of-Home (OOH) industry’s audience measurement system MOVE (Measurement of Outdoor Visibility and Exposure), is driving the mediums continued growth at a time when other traditional media are seeing a decrease in audience and market share.

MOVE, which today launched the results of its 2012 data update, shows a 13% increase in total daily contacts in the system to 338 million contacts up from 299 million in 2011. This accounts for a 5.5% increase in available signage within the market, as well as additional bus audiences measured.
“The OOH industry continues to experience terrific growth, outstripping other traditional media channels. In June this year we reported our tenth consecutive quarter of growth since the launch of MOVE, and we are confident MOVE has contributed to this,” said Charmaine Moldrich CEO of the Outdoor Media Association and MOVE.