MOVE sees nine per cent boost in outdoor audience

March 8, 2013 12:07

The latest out-of-home advertising survey suggests a nine per cent boost in audience with total daily contacts measured by MOVE, up from 355m to 385m when the system launched three years ago.

According to the industry’s audience measurement system Measurement of Outdoor Visibility and Exposure (MOVE) there was an increase of 30 million total daily contacts a result driven by recent market changes, population growth and changes to signage.

“We cracked the half billion revenue mark in 2012 for the first time as an industry, that is close to 2 per cent growth in a very volatile market and having MOVE confirm that our audiences are growing is an added boost to our plans to grow market share this year,” said Charmaine Moldrich, CEO of MOVE and boss of the Oudtoor Media Association.

“With these new numbers from MOVE, we’re seeing an accurate reflection of the change in the market place and consumer behaviour, and we are poised to capitalise on this.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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