Mr iSelect urges people to assess their private health insurance
iSelect is urging Australians to assess their private health insurance policy to ensure it is still relevant in a new campaign from AJF Partnership.
The campaign features Mr iSelect who highlights the ‘set and forget’ mentality a lot of people have towards their insurance.
iSelect marketing director Geraldine Davys said: “People often forget to update their health insurance as their life stage changes. But it’s not just a matter of switching from singles cover to family cover – iSelect’s health insurance providers have launched dozens of new policies into the Australian market over the past two years. There could be a more suitable policy for you out there without you even realising it exists.”
The TV campaign is supported with radio, digital and social.
Credits:
- Marketing Director: Geraldine Davys
- Head of Brand and Campaign Marketing: Kirsten Craven
- Marketing Specialist: Lauren Yildirim
- Creative Agency: AJF Melbourne
- Executive Creative Director: Josh Stephens
- Creative Directors: George Freckleton and Michael Skarbek
- Strategy Director: Lucy Cochran
- Senior Account Director: Kate Silver
- Senior Account Manager: Andrew Cable
- Head of TV production: Roz Ruwhiu
- Production Company: First Floor Films
- Director: Richard Overall
- Producer: Nik Round
- Post Production: Retrobox – Chris Reynolds & First Floor Films – Nico Scott
- Sound: Final Sound – Craig Conway
- Digital Agency: CHE Proximity Melbourne
- Media Agency: M2M Melbourne
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Looks like they were shot on VHS and a $2 budget
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God, they’ve done a faux infomercial within an “ad”. I didn’t think iSelect’s ads could get any worse. More a cry for help than a campaign.
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