MSD reaches out to country doctors
Pharmaceutical company MSD has launched a campaign to alert doctors to its e-health hub for doctors working in remote areas. The campaign, created by Ward6, will run in country doctor magazines combined with direct mail.
The e-health hub is designed to enable doctors in remote parts of the country to share stories, ask advice from other doctors and access new data.
Credits:
Agency: Ward6
Creative Directors: Hugh Fitzhardinge & Grant Foster
Writer: Alex Tagaroulias
Art Director: Mario Sanasi
Planner: Tim Wilson-Brown
Planning Director: David Cousins
Account Director: Anita Despotoska
Product Manager: Kate Edwards
Client: MSD
