MSIX to feature Mutiny founder Henry Innis on predicting ROI and Professor Gayle Kerr on the creativity impairment effect

November 27, 2019 10:50

Henry Innis, founder of Mutiny, will speak at Mumbrella MSIX (Marketing Sciences Ideas Xchange) on February 20 in Sydney with Dr Seyed Lajevardi, Mutiny’s chief technology officer, to reveal how to predict commercial returns on marketing activity.

Innis and Lajevardi will provide real world examples of how to use advanced predictive analytic techniques and will illustrate why data integrity is so critical for marketers today.

Innis and Lajevardi will speak about predicting commercial returns from marketing

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

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3 COMMENTS

Hopeful attendee feeling lucky 27 Nov 19

Will [Edited under Mumbrella’s comment moderation policy] be the door prize?

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This 27 Nov 19

This is a brilliant conference. Only one I go to and I’ll be back.

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[Name edited under Mumbrella's comment moderation policy] 27 Nov 19

Henry rocks.

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MSIX to feature Mutiny founder Henry Innis on predicting ROI and Professor Gayle Kerr on the creativity impairment effect

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