MTC Australia launches campaign for development program, via The Signal Box
The Signal Box and MTC Australia have released a campaign for the latter’s Skills for Education and Employment Distance Program.
The announcement:
MTC Australia is a dynamic and ever evolving independent not-for-profit with 450 dedicated people based at more than 50 locations, helping over 20,000 people to overcome barriers on their path to meaningful work. Having recently secured a new Australian government contract MTC sought out The Signal Box to bring the program to life for a diverse and yet specialised audience.
Claire Van Heyningen, MTC GM marketing and communications said “For more than 35 years we have been delivering high-impact employment and training programs, and The Signal Box came onboard and just got us and the work we do. There was natural chemistry for sure, but time and again they creatively and practically demonstrated a deep understanding of the social enterprise space we’re in.”
Their first hit out together is an integrated awareness campaign for MTC’s offering of an Australian Government-funded initiative – The Skills for Education and Employment (SEE) Distance Learning Program. Filmed entirely on location at MTC’s Liverpool Training Centre to showcase employees and participants, The Signal Box’s vérité flair and ready rapport with non-actor talent delivered on the promise of “empowered authenticity”.
The Signal Box ECD Ben Pietor said “The passionate folk at MTC were able to leverage our expertise in creative and production, backed by our experience with government funded programs – making it easier for them to get on with providing people the support they need.”
The Skills for Education and Employment (SEE) Program is funded by the Australian Government Department of Employment and Workplace Relations.
Source: The Signal Box
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