Dr Mumbo

MTR’s Australia Day return from the grave

mtr logoDr Mumbo has always been a fan of resurrection stories around Australia’s national holidays.

Usually, at Easter, but occasionally on Australia Day.

Thus, Macquarie Radio Network’s ill advised Melbourne adventure briefly burst back into life after nearly a year in limbo, with the topical Twitter message: “Happy Australia Day everybody!”

And after one sceptic suggested it was no more than an automated tweet, perhaps set for timed release months before, MTR had a little more to say with a 1.30am update “No auto tweets! Real tweets only here!”

mtr aus day 2

And with that, MTR was silent once again.



Sign up to our free daily update to get the latest in media and marketing