MTV launches platform to support local artists

MTV has launched a programming initiative to support local artists in Australia and New Zealand.

Called Local Produce, the program will showcase ten artists throughout the year. Each will be supported through music video rotation, profile segments, image spots, live showcases and on and off air publicity support.

“If you tally up music video programming across all the MTV screens, we’re playing more than ever before and Local Produce creates a platform for artists to break away from the pack,” said Rebecca Batties, MG, Music & Comedy, MTV Australia & New Zealand.

“Local Produce carves out a much-deserved space on MTV to crank up the volume and shout about amazing Australian and New Zealand artists.


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