Mudgee Region Tourism announces new comms partner

June 10, 2025 10:52

Mudgee Region Tourism has appointed We Scout as its new strategic comms partner, following a competitive pitch.

The appointment comes as Mudgee Region looks to start a new chapter of discovery for domestic travellers, and invite Australians back to visit.

We Scout will oversee PR strategy, brand storytelling, media and influencer relations, and event activations. They will lean into the region’s promise of ‘Small Towns, Big Experience’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.