MullenLowe Group wins global creative account for Banana Boat’s parent company, Edgewell Personal Care
The MullenLowe Group has won the global account for Banana Boat’s parent company, Edgewell Personal Care.
Edgewell Personal Care’s brands include Banana Boat, Schick, Hawaiian Tropic, Carefree, Wet Ones and Edge.
Banana Boat, Schick, Hawaiin Tropic, Carefree, Wet Ones are all brands of Edgewell Personal Care
A spokesperson from 303 MullenLowe Australia said the global account win includes the Australian market.
The MullenLowe Group has won the account from incumbent agency JWT as the brand looked to consolidate and streamline its global creative work.
Edgewell Personal Care said the business was looking for an agency with global networks, diverse capabilities, a strong creative portfolio and a focus on digital.
Alex Leikikh, global CEO of MullenLowe Group, said in a statement: “Edgewell is a transformative win for MullenLowe Group, with a major global consumer marketer who has ambitious growth objectives, an innovative consumer-driven business model, and an inspiring challenger spirit.
“I’m very proud of our team for their ingenuity, creativity, passion and diligence in winning the trust of Edgewell. Our whole team is excited to begin this new global partnership.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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