Mullets, muting and Tiger King: Squealing Pig taps into isolation madness with social media campaign

May 14, 2020 10:47

Treasury Wine Estates’ Squealing Pig is telling true stories of isolation in five lines.

From bad DIY hair cuts, to conference call mishaps and the world’s obsession with Netflix’s Tiger King, Squealing Pig’s campaign is encouraging Australians to stay home and share a glass of wine with housemates and family.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Simon Langley Squealing Pig Wunderman Thompson

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Mullets, muting and Tiger King: Squealing Pig taps into isolation madness with social media campaign

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