Multi Channel Network takes Viacom sales from Ignite

MTV-logo-21The Multi Channel Network (MCN) has won sales rights for the Viacom International Media Network, taking the last remaining subscription TV channels and digital platforms represented by rival sales house Ignite Media Brands.

MCN will take over sales for channels MTV, MTV Music, MTV Dance, Nickelodeon and Nick Jr, as well as other Viacom-owned linear and digital platforms from July 1. Ignite will continue to represent Viacom until then.

The change comes just weeks after Ignite lost Fox International Channels FX, the National Geographic Channel, Nat Geo Wild, and Nat Geo Adventure to MCN.

The move is a major blow to Ignite, which now counts Sound Alliance, SBS pay-TV and CNBC among its remaining clients.

And it will increase MCN’s commercial audience share from 23.9 to to 25 per cent in 2014.

Katrina Southon, managing director for Viacom in Australia and New Zealand, said in a statement: “MCN understands how to create high impact marketing partnerships that connect with Australian audiences. I’m confident the combined strength of our brands and MCN’s expertise and scale will lead to engaging and exciting opportunities for brands wanting to connect with youth.”

Elizabeth Minogue, MCN national director of Multiply integration and content partnerships, added: “The MTV and Nickelodeon brands are a perfect fit for MCN. They produce quality content and activations that connect with Australian youth across multiple platforms. The MTV and Nickelodeon channels will strengthen MCN’s youth and music communities, and help our advertisers to interact with a highly engaged audience.”


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