Multimedia Junkee content to feature on screens across venues, universities and TAFEs

Outdoor business and owner of Junkee Media, Ooh Media, has announced the expansion of its youth publisher to a multi-channel youth content network.

It promises the resulting product will be the biggest of its kind in the country and provide advertisers with a new way to reach young Australians.

The Junkee Network will combine Junkee Media’s content platforms – Junkee, Punkee and AWOL – with Ooh’s out-of-home assets across venues and universities.

Junkee Media reaches 6.4m Australians with its content, according to Ooh Media and Facebook Insights, and will be positioned across more than 100 screens in universities and TAFE campuses across the country, reaching 1.2m students, as well as 220 social venues.

Junkee co-founder and Ooh’s chief content, marketing and creative officer, Neil Ackland, said the network would combine scale and trust.

“We know that young Australians have a lot of trust in Junkee Media’s brands, so when you combine that with the ability to reach millennials and Gen Z at scale in the key locations they hang out in, Junkee Network will solve a lot of pain points for marketers,” said Ackland.

“The future of the out-of-home industry is to continue to evolve to be audience-first, using the smart data capabilities we now have about who those audiences are and what they do.

“We really believe the Junkee Network will be a game-changer for brands to reach young Australians no matter where they are, online or in the real world, in a simple, cost-effective and targeted way.”

The network will use Ooh’s Smart Reach capabilities which utilise data gathering and analysis to help brands target their intended audiences and optimise campaigns.

Ooh Media merged Junkee into its creative and marketing team in May as part of a restructure following some COVID-19 cuts and stand downs.

Outgoing Ooh Media CEO Brendon Cook said shortly after the outdoor company’s acquisition of Junkee in 2016 that the long-term plan was the utilise the youth publisher’s content across its outdoor properties.

Junkee and Ooh have partnered on several outdoor campaigns recently. Junkee also won a pitch in early 2020 for the Netflix ANZ social and content account.


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