Mumbo Report: Most played ads and Mitsubishi’s patronising car salesman
In today’s Mumbo Report from Studio 33:
- Most played ads: Flip’s bratty little sisters, Big W’s assault to the senses, mattresses, motor cars and manchester.
- Turkey of the week: Mitsubishi patronises potential purchasers.
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Mitsubishi have produced a series of ads that have irked me. This one for the points you mentioned, and the set of ads not too long ago that showed supposed everyday people talking Mitsubishi envy. All too much and used conversations that would never be uttered in normal life (and as if 2 couples stand around with linked arms talking about ‘serious grunt’….) All this ‘love that car’ garbage just seems to be another kooky marketing department (wrongly) thinking that people walk around talking about their cars with such affection.
Ordinary folk don’t ‘love’ brands. We don’t hold ‘brand conversations’. We simply look for a product whose quality is seen as on par with the price offered, and if it then becomes affordable based on need vs want. All this emotive speak just seems to be a clever angle used by in-house marketing departments and some agencies to drive up their perceived worth and subsequent large salaries.
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