Mumbrella 360 video: Best of Times, Worst of Times – What’s Going On in the Australian Marketing Industry?

In the wrap-up of Mumbrella 360 on June 7-9, 2016, we revisit highlights from the annual event.

martin lane m360 best of times

Led by Martin Lane, CEO at Mumbrella, this session uses results gleaned from exclusive research, commissioned by Mumbrella, to discuss industry churn, how to combat losing good stuff, what marketers resent most about their jobs and the industry, and the best and worst local marketing campaigns, and what makes them loved or loathed.

m360 best of times graph

Earlier this year Mumbrella conducted one of the most extensive pieces of research into what’s really happening in the communications industry. Polling more than 1000 respondents, the survey provides a fascinating snapshot of the issues currently faced by those at the cutting edge.

Other topics covered include: What is the number one worry for marketers? What is the industry’s biggest skills gap? Which social media platforms are really being used for marketing? Is the agency business model broken? Why do so many people want to leave the industry?

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Panel: Leigh Terry, CEO at ANZ Omnicom Media Group; Marina Go, general manager at Bauer Media; Damian Eales, managing director at News Corp Australia; Sunita Gloster, CEO at Australian Association of National Advertisers (AANA).


  • 0:30 Introduction – behind the stats
  • 3:20 Samples, methodologies and sexes
  • 4:45 How happy are marketers and what do they hate most about their job
  • 12:20 From the stone age to the digital age (a history of marketing)
  • 18:15 “We get caught up about what’s traditional and what’s digital”
  • 24:00 Will Google and Facebook monopolise ad budgets?
  • 26:50 Native advertising or glorified advertorial?
  • 31:00 What is the one industry that has the most self-proclaimed experts?
  • 35:00 Marketers campaigns rated from worst to best
  • 37:00 Audience questions

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