Mumbrella and Digital Chameleon to host mobile marketing masterclass

Mumbrella has teamed up with digital training specialist Digital Chameleon to host a mobile marketing masterclass in Sydney on April 24.

Go:Mobile will equip attendees with the skills and knowledge to begin planning, managing and evaluating mobile marketing campaigns with an emphasis on practical learning that can be applied immediately.

Topics include the trends powering mobile marketing growth, key players and platforms, the mobile campaign planning process, measurement, creative, pricing, branded apps and tablet publishing.

As well as a full day’s training, every Go:Mobile attendee will be given access to Digital Chameleon’s immersive e-learning module on mobile marketing.