Mumbrella Asia begins

mumbrella asia logoMumbrella’s sister title Mumbrella Asia has launched.

Covering media and marketing across Asia, the title is edited by Mumbrella’s former Melbourne editor Robin Hicks who is now in Hong Kong.

Introducing Mumbrella Asia, Hicks wrote: “This is going to be tough. We are up against some strong, established competition. But in a big, complex region like Asia, there’s plenty of room for another player with a different way of looking at things.”

Hicks will be joined later in the year by commercial director Sean McKeown, who will be based in Singapore.


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