Mumbrella Asia begins
Mumbrella’s sister title Mumbrella Asia has launched.
Covering media and marketing across Asia, the title is edited by Mumbrella’s former Melbourne editor Robin Hicks who is now in Hong Kong.
Introducing Mumbrella Asia, Hicks wrote: “This is going to be tough. We are up against some strong, established competition. But in a big, complex region like Asia, there’s plenty of room for another player with a different way of looking at things.”
Hicks will be joined later in the year by commercial director Sean McKeown, who will be based in Singapore.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Robin, good luck to you in Hong Kong which I think is the most exciting city on earth.
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Good luck with your adventures in Asia. I’m sure it’ll be a great success.
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All the best to you guys! Sounds like an exciting venture.
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Congratulations mUmbrella, and good luck in HK Robin!
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