CHE Proximity Melbourne led by Chris Howatson has taken out the coveted Creative Agency of the Year gong at the Mumbrella Awards, while Cummins & Partners scooped Media Agency of the Year.
Both managed to add to their tallies with CHE Proximity taking home the Mumbrella Award for Data-Driven Marketing while scoring three highly commended nods for its Safety Hub and Overconfidence Cover campaigns.
Meanwhile, Cummins & Partners also managed to win Full Service Agency of the Year, as well as Best Use of User Experience and was highly commended in the Independent Agency of the Year category.
Among the other notable winners was Special Group, crowned Independent Agency of the Year as well as being awarded Best Use of Real-Time Marketing and Ad Campaign of the Year for its Tonight I’ll Be Eating campaign for Uber Eats.
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Clemenger BBDO Melbourne managed to score four awards including the Mumbrella Award for Innovation, the Mumbrella Award for Insight, the Mumbrella Award for Bravery and the Mumbrella Award for Collaboration.
The agency was recognised for its campaigns including Naughty or Nice Bauble, Deadly Questions and Lion’s Share.
Other winners included Eleven which won PR Agency of the Year, Thinkerbell which was crowned Emerging Agency of the Year, and IAG which won Marketing Team of the Year.
OMD was triumphant in the Mumbrella Award for Culture, and Julie Dormand, CEO of MercerBell was named Industry Leader of the Year.
See below for the full list of winners.
Full list of Mumbrella Award Winner 2019 (Click to enlarge photos)
1. Under-30 Achiever of the Year

Winner Harry Sanders, Director, StudioHawk
HC Rhiannon Jansma, Head of Retouching, BMF
2. Best Use of User Experience

Winner The Most Interesting Job Interview – Cummins&Partners for ASIS
HC Safety Hub – CHE Proximity for IAG’s NRMA
3. Mumbrella Award for Innovation

Winner Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer
HC Safety Hub – CHE Proximity for IAG’s NRMA
4. Mumbrella Award for Data-Driven Marketing

Winner Safety Hub – CHE Proximity for IAG’s NRMA
5. Best Use of Real-Time Marketing

Winner Uber Eats Australian Open Ambush – Special Group with MediaCom, Nine, Tennis Australia, Glue Society and Revolver for Uber Eats
HC Townsville Floods – Royal Automobile Club of Queensland
6. Best Use of Face-to-Face/Interaction Marketing Through Events

Winner The Night. Reimagined – Leo Burnett and Imagination for Samsung Australia
HC Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University
7. Content Marketing Strategy of the Year

Winner Roads We Ride – Transport for NSW with Stories of Bike and Reprise
8. Marketing Technology Company of the Year

Winner Telaria
9. Promo or Experiential Agency of the Year

Winner George P Johnson
10. Specialist Agency of the Year

Winner The General Store
HC Alley
11. Emerging Agency of the Year

Winner Thinkerbell
12. Production Company of the Year

Winner Visual Domain
13. Pro Bono Campaign of the Year

Winner Project Revoice – BWM Dentsu with Haystac, Lyrebird, FINCH, Nakatomi, Rumble Studios and Space 66 for Project Revoice
14. Ad Campaign of the Year

Winner Tonight I’ll Be Eating – Special Group with MediaCom, Revolver and Sweetshop for Uber Eats
15. Media Campaign of the Year

Winner Australia’s Worst Serial Killer – #showsometicker – News Corp Australia with newsamp and Customedia for The Heart Foundation
16. TV Ad of the Year sponsored by YouGov Galaxy

Winner Hold Onto Hope – Common Ventures with Rumble Studios for Australian Federal Police
17. Mumbrella Award for Insight

Winner Deadly Questions – Clemenger BBDO Melbourne for Aboriginal Victoria
HC Overconfidence Cover – CHE Proximity with FINCH for RACV
18. Mumbrella Award for Bravery

Winner Lion’s Share – Clemenger BBDO Melbourne with FINCH for Mars Inc
HC Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer
19. Mumbrella Award for Collaboration

Winner Lion’s Share – Clemenger BBDO Melbourne with FINCH for Mars Inc
HC Uber Eats Australian Open Ambush – Special Group with MediaCom, Nine, Tennis Australia, Glue Society and Revolver for Uber Eats
20. Sales Team of the Year

Winner SCA National Radio Sales Team
HC Junkee Media
21. Social Idea of the Year

Winner @TELL_US_WHERE – South Australian Tourism Commission with TBWA
22. Media Brand of the Year

Winner PlayersVoice
23. Industry Leader of the Year
Winner Julie Dormand, CEO, MercerBell
24. Mumbrella Award for Culture

Winner OMD Australia
HC Sparro
25. Marketing Team of the Year
Winner IAG
26. Independent Agency of the Year

Winner Special Group
HC Cummins&Partners
27. Full Service Agency of the Year

Winner Cummins&Partners
HC Thinkerbell
28. PR Agency of the Year

Winner Eleven
HC Klick Communications
29. Media Agency of the Year

Winner Cummins&Partners
30. Creative Agency of the Year

Winner CHE Proximity Melbourne
HC DDB Sydney
EXTRA PHOTOS FROM THE NIGHT (Click to enlarge)

















