CHE Proximity, Cummins & Partners and Clemenger BBDO Melbourne among the big winners at the Mumbrella Awards

CHE Proximity Melbourne led by Chris Howatson has taken out the coveted Creative Agency of the Year gong at the Mumbrella Awards, while Cummins & Partners scooped Media Agency of the Year.

Both managed to add to their tallies with CHE Proximity taking home the Mumbrella Award for Data-Driven Marketing while scoring three highly commended nods for its Safety Hub and Overconfidence Cover campaigns.

Meanwhile, Cummins & Partners also managed to win Full Service Agency of the Year, as well as Best Use of User Experience and was highly commended in the Independent Agency of the Year category.

Among the other notable winners was Special Group, crowned Independent Agency of the Year as well as being awarded Best Use of Real-Time Marketing and Ad Campaign of the Year for its Tonight I’ll Be Eating campaign for Uber Eats.

Clemenger BBDO Melbourne managed to score four awards including the Mumbrella Award for Innovation, the Mumbrella Award for Insight, the Mumbrella Award for Bravery and the Mumbrella Award for Collaboration.

The agency was recognised for its campaigns including Naughty or Nice Bauble, Deadly Questions and Lion’s Share.

Other winners included Eleven which won PR Agency of the Year, Thinkerbell which was crowned Emerging Agency of the Year, and IAG which won Marketing Team of the Year.

OMD was triumphant in the Mumbrella Award for Culture, and Julie Dormand, CEO of MercerBell was named Industry Leader of the Year.

See below for the full list of winners.

Full list of Mumbrella Award Winner 2019 (Click to enlarge photos) 

1. Under-30 Achiever of the Year

Winner Harry Sanders, Director, StudioHawk

HC Rhiannon Jansma, Head of Retouching, BMF

2. Best Use of User Experience

Winner The Most Interesting Job Interview – Cummins&Partners for ASIS

HC Safety Hub – CHE Proximity for IAG’s NRMA

3. Mumbrella Award for Innovation

Winner Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer

HC Safety Hub – CHE Proximity for IAG’s NRMA

4. Mumbrella Award for Data-Driven Marketing

Winner Safety Hub – CHE Proximity for IAG’s NRMA

5. Best Use of Real-Time Marketing

Winner Uber Eats Australian Open Ambush – Special Group with MediaCom, Nine, Tennis Australia, Glue Society and Revolver for Uber Eats

HC Townsville Floods – Royal Automobile Club of Queensland

6. Best Use of Face-to-Face/Interaction Marketing Through Events

Winner The Night. Reimagined – Leo Burnett and Imagination for Samsung Australia

HC Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University

7. Content Marketing Strategy of the Year

Winner Roads We Ride – Transport for NSW with Stories of Bike and Reprise

8. Marketing Technology Company of the Year

Winner Telaria

9. Promo or Experiential Agency of the Year

Winner George P Johnson

10. Specialist Agency of the Year

Winner The General Store

HC Alley

11. Emerging Agency of the Year

Winner Thinkerbell

12. Production Company of the Year

Winner Visual Domain

13. Pro Bono Campaign of the Year

Winner Project Revoice – BWM Dentsu with Haystac, Lyrebird, FINCH, Nakatomi, Rumble Studios and Space 66 for Project Revoice

14. Ad Campaign of the Year

Winner Tonight I’ll Be Eating – Special Group with MediaCom, Revolver and Sweetshop for Uber Eats

15. Media Campaign of the Year

Winner Australia’s Worst Serial Killer – #showsometicker – News Corp Australia with newsamp and Customedia for The Heart Foundation

16. TV Ad of the Year sponsored by YouGov Galaxy

Winner Hold Onto Hope – Common Ventures with Rumble Studios for Australian Federal Police

17. Mumbrella Award for Insight

Winner Deadly Questions – Clemenger BBDO Melbourne for Aboriginal Victoria

HC Overconfidence Cover – CHE Proximity with FINCH for RACV

18. Mumbrella Award for Bravery

Winner Lion’s Share – Clemenger BBDO Melbourne with FINCH for Mars Inc

HC Naughty or Nice Bauble – Clemenger BBDO Melbourne for Myer

19. Mumbrella Award for Collaboration

Winner Lion’s Share – Clemenger BBDO Melbourne with FINCH for Mars Inc

HC Uber Eats Australian Open Ambush – Special Group with MediaCom, Nine, Tennis Australia, Glue Society and Revolver for Uber Eats

20. Sales Team of the Year

Winner SCA National Radio Sales Team

HC Junkee Media

21. Social Idea of the Year

Winner @TELL_US_WHERE – South Australian Tourism Commission with TBWA

22. Media Brand of the Year

Winner PlayersVoice

23. Industry Leader of the Year
Winner Julie Dormand, CEO, MercerBell

24. Mumbrella Award for Culture

Winner OMD Australia

HC Sparro

25. Marketing Team of the Year

Winner IAG

26. Independent Agency of the Year

Winner Special Group

HC Cummins&Partners

27. Full Service Agency of the Year

Winner Cummins&Partners

HC Thinkerbell

28. PR Agency of the Year

Winner Eleven

HC Klick Communications

29. Media Agency of the Year

Winner Cummins&Partners

30. Creative Agency of the Year

Winner CHE Proximity Melbourne

HC DDB Sydney

EXTRA PHOTOS FROM THE NIGHT (Click to enlarge) 

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Mumbrella Awardsmumbrella awards 2019

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Comments: 9

Hello 27 Jun 19

Can we just take a minute to applaud Common Ventures, a tiny agency with little creative profile, for winning TV ad of the year, against Clems, DDB, TBWA, M&C etc?

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James 28 Jun 19

We’re chuffed to be in such great company. Thank’s for the clapping and congratulations to all the winners.

Reply

Hello 2 u 28 Jun 19

How does IAG get marketing team of the year, what have they done? Safety Hub looks like it’s just a build on the old safer homes website. The rest of the work they have done is not memorable and their biggest brand NRMA has the worst reviews in the insurance category. How do these results really get judged?

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Damian Francis 28 Jun 19

The Mumbrella Awards, as with all awards run by Mumbrella, are judged by the mosts senior leaders in the industry across a number of verticals to ensure a fair and thorough system. The judges mark against a strict criteria which is published as soon as we launch the call for entries.

According to the judges comments which were read out last night at the ceremony, “The culture of the team lead by Brent Smart was apparent from the start. Their work as a team has had an exceptional impact on the IAG business and they are innovating from the inside. It was a standout entry in the category.”

Thanks,

Damian – Mumbrella

Reply

fleshpeddler 28 Jun 19

they have a ‘celebrity’ CMO who puts himself out there all the time

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Anne Miles 28 Jun 19

Such incredible talent in our industry. It is so inspiring. Lovely to see @Hello above acknowledging the efforts of the smaller guys too.

Such as shame to see @Hello 2 u being so negative and bringing down the efforts of some great people in our industry. Judging can only ever be judged by the submission that is made at the time and not on the outside world’s view of the business. Sometimes the best agencies can have the worst submissions, so you can’t judge it like this. There is no way IAG would be a winner if the work and the submission didn’t hold up against everyone else’s.

Running a creative business and performing at the level these agencies and clients do is a massive effort from all, and it isn’t a time to be dragging down our industry. Let’s stick together and celebrate rather than pull each other down, I say.

Congratulations to all the winners and those who were in the running too. There are fantastic people and great talent in this industry. I’d love to see us celebrate the good more often for the good of the entire industry.

Reply

Anonymous 28 Jun 19

But doesn’t Mumbrella thrive on gossip and scandal? Hopefully that’s just history.

Reply

Twinkle 28 Jun 19

Fun night! Any more pictures?

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Miles 5 Jul 19

Well done to all the winners. Agree with the previous comments, congratulations Common Ventures a little agency producing great work.

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