Mumbrella CommsCon Awards shortlist revealed, with comedian and TV personality Mark Humphries to host

The shortlist for the 2020 Mumbrella CommsCon Awards has been revealed.

Herd MSL, Red Havas and WE Communications lead the charge with seven shortlisted entries each.

Red Havas, We Communications and Herd MSL topped the shortlist

Red Havas, which has topped the shortlist for the fifth year in a row, has been nominated for categories including: Agency of the Year – Large, Best Use of Research/Insights, Pro Bono Campaign of the Year, Launch or Relaunch Campaign of the Year, Best B2B Campaign, Best New PR Talent of the Year, and PR Professional of the Year – Agency.

Meanwhile, Herd MSL has been shortlisted for Best Influencer Strategy, PR-led Event or Activation of the Year, Best Use of Technology in a Campaign, Best PR-led Brand Partnership Campaign, Social Media Community Manager of the Year, and two nominations in Best B2C Campaign.

After taking home the trophy last year and the year prior, WE Communications will again be in the running for PR Agency of the Year – Large. The agency is also up for Best Influencer Strategy, Best B2B Campaign, PR Employer of the Year, Best Government Sponsored Campaign, Pro Bono Campaign of the Year, and PR Leader of the Year.

Other agencies with multiple shortlisted entries include Thinkerbell, Edelman and Mango Communications, who have each recorded six.

Multiple brands also made the shortlist including Xero, Menulog, Kayo Sports, Telstra, Canstar, RACQ and Virgin Australia.

Hosting this year’s Mumbrella CommsCon Awards is comedian and TV personality Mark Humphries.

Humphries has also made appearances on Show Me The Movie and Hughesy, We Have a Problem

Humphries was the host of Pointless on Network Ten and is the resident satirist on ABC’s 7.30. He is also known for his work on SBS Viceland’s The Feed, and ABC News’ The World, and is a regular guest on ABC’s Insiders.

The Mumbrella CommsCon Awards are set to take place at the conclusion of the Mumbrella CommsCon conference on April 2 at The Fullerton Hotel, Sydney. Tickets for the awards can be purchased here. Tickets for the conference are also still available here.

The full shortlist:

Best Social Media or Digitally-led Campaign

• Esc. Therapy – Edelman with PHD for HP
• #CauldronChallenge – One Green Bean with Havas Co-maker and UM for Fanta
• The Great ReCamp – FleishmanHillard with Bolt and TBWA for Great Northern Beer
• Reasons to Reach for Hydralyte – This Is Flow with True Sydney for Hydralyte
• Streets #Coolest100 – Mango Communications with DDB Sydney and PHD Sydney for Streets Ice Cream
• VB Solar / Victoria Better – Clemenger PR with CUBHouse (CUB) for Carlton & United Breweries

Best Influencer Strategy

• Adobe X Made Here – WE Communications for Adobe
• Blackmores Move – Poem for Blackmores
• Motley Squad – Herd MSL with Hug Media for Lenovo
• Starbucks by Nespresso Launch – FORWARD Agency for Nestle Australia
• Limited / Starbucks at Home
• Using Influence to Launch Childs Farm in Australia – Icon Agency for Childs Farm

PR-led Event or Activation of the Year

• Grave of Thrones – Mango Communications with DDB Sydney, Revolver Will O’Rourke and Photoplay for Foxtel
• Donate with a Mate – Mars Petcare with Clemenger PR, Clemenger BBDO, FINCH, Australian Animal Blood Bank and Mediacom for Pedigree
• scUber – Herd MSL with Tourism and Events Queensland, Uber, Publicis Worldwide Queensland for Tourism and Events Queensland
• Take More Breaks – Thinkerbell for NRMA Insurance
• Wintervention – Thinkerbell for Accor Hotels

Internal Communications/Change Management

• Creatures Of The Workplace – MiniSumo for PwC
• Learning to laugh – ATO Internal Communications Team for Australian Taxation Office
• Jupiter – RACQ for RACQ
• Strategy 2024 – Think HQ for Victorian Managed Insurance Authority
• T22 – Empowering 29,000 Employees to ‘Change the Game’ for Telstra – Telstra

Best Government Relations Campaign

• Access in Australia – Avastin for Brain Cancer for Cure Brain Cancer Foundation
• MYOB Federal Budget & Federal Election Campaign – MYOB for MYOB
• Stop Elder Financial Abuse – Bauer Media for Bauer Media
• Taking the Voices to Canberra – LIFE Agency for Lung Foundation Australia & AstraZeneca
• Zero Waste to Water – Seven Communications for Ocean Protect

Best Government Sponsored Campaign

• Choose To Refuse – Plastic Free July Challenge 2019 – Media on Mars with WE Communications, Colin Ashton-Graham, Sustainable Consulting, Macaw Management, Avion Communications, Shine Communications for Plastic Free Foundation
• Employ Their Ability – Think HQ for Department of Social Services
• Future Adelaide – News Corp Australia for South Australian Department of the Premier and Cabinet
• Yarra Waste Revolution – Ellis Jones for Yarra City Council
• WeedSmart – The University of Western Australia with Grains Research & Development Corporation, Cotton RDC, Bayer, Syngenta, Nufarm, Sinochem, BASF, Corteva, Pioneer and Primary Sales for WeedSmart

Best Use of Research/Insights

• Christmas 2019: #dreambig with Mrs Claus – One Green Bean with Havas Sports & Entertainment for The Body Shop
• Headcoach – The Media Precinct with Athlete’s Voice for Headspace National Youth Mental Health Foundation
• Little People, Big Lives – Red Havas for Sanitarium
• Superlearners: Early Childhood Intervention – Cerebral Palsy Alliance for Cerebral Palsy Alliance
• Xero Small Business Insights – Paying the price – Xero with Alphabeta and Edelman for Xero

Best Use of Technology in a Campaign

• #staywarm with Heattech: Thermie Activation – 1000heads for UNIQLO
• INOA No Damage Colour In-Salon Campaign – Tiger Pistol Australia for L’Oréal Professionnel
• Ocean of the Future – Herd MSL with Liminal VR for SodaStream
• OPPO 5G Hotel – CampaignLab for OPPO
• The Perfect Candidate – Cox Inall Change with Isobar for Australian Futures Project

Best PR-led Brand Partnership Campaign

• #FinishWaterWaste – DEC PR with Habitat Media for Finish
• Curing Homesickness – Attention+Influence for Sydney Children’s Hospital Foundation
• Junior Citizens of the Reef – Nickelodeon Australia with Citizens of the Great Barrier Reef
• scUber – Herd MSL with Publicis Worldwide Queensland, Tourism and Events Queensland and Uber for Tourism and Events Queensland
• With Thanks – Eleven for Wild Turkey

Corporate Social Responsibility

• #FinishWaterWaste – DEC PR with Habitat Media for Finish
• Bottles for the Bush – Seven Communications for TOMRA Collection Solutions Australia
• Not Business as Usual – Sling & Stone for Future Super
• Your Right to Know – opr Agency with Visibility for Australia’s Right to Know Coalition
• Showcasing the Ground-Breaking Contributions of Australian Women in
• STEMM – Palin Communications for AbbVie Australia and Franklin Women

Pro Bono Campaign of the Year

• A Cup of Hope – SenateSHJ with MPAN for Missing Persons Advocacy Network (MPAN)
• Choose To Refuse – Plastic Free July Challenge 2019 – WE Communications with Media on Mars for Plastic Free July Foundation
• Makers of Bakers – Polymer Studios for The Bread & Butter Project
• The Burnt Christmas Tree – Mango Communications with DDB Sydney and Scoundrel for Australian Red Cross
• WorldPride – Red Havas and Havas BLVD

Best Campaign with a Small Budget

• Chief Garlic Bread Taste Tester – Domino’s Pizza Enterprises Limited for
• Travelodge Hotels Bedshare Campaign – Frank for Travelodge Hotels
• The Mitey Battle – Thinkerbell for Bega Foods
• Kardashian Kleanse – Frank for Deliveroo
• What Shapes Flavour Do You Favour – Publicis Groupe via The
• Neighbourhood for Campbell Arnott’s

Launch or Relaunch Campaign of the Year

• Catwalk to Sidewalk – Edelman for TRESemmé Australia
• ‘It’s Sydney Time’ to Launch – The BLVD and h/commerce for Sydney Beer Co.
• Grave of Thrones – Mango Communications with DDB Sydney, Revolver Will O’Rourke and Photoplay for Foxtel
• Lullaby Service – Eleven for mycar
• The Great Australian Survivors’ Trek – Red Havas for James Squire
• The Alternative Burger – Poem for Alternative Meat Co.

Best Use of Owned Media

• Kathmandu Adapt Waterproof Wedding Dress – Kathmandu for Kathmandu
• NEFF Australia – Keep Left for NEFF Australia
• OneLife – Attention+Influence for AIA Australia
• The 4 Day Week Movement – Alexander PR with The Content Place for Perpetual Guardian
• The Ultimate Intern – CampaignLab for OPPO ANZ

PR-led Content Creation

• Every Home is Worth Protecting – Thinkerbell with The Monkeys, Mindshare, Havas and CHE Proximity for NRMA Insurance
• Kathmandu Adapt Waterproof Wedding Dress – Kathmandu for Kathmandu
• McPickle – Mango Communication with VMLY&R for McDonald’s Australia
• Virgin Australia Fly Foods – Alt/Shift for Virgin Australia
• The Mitey Battle – Thinkerbell for Bega Foods

Best Investor or Community Relations Campaign

• Next Science IPO and ASX Listing – Sefiani Communications for NextScience

Best B2B Campaign

• A Fresh Take: Annual Randstad Employer Brand Research – History Will Be Kind for Randstad
• One Step Ahead: Influencing Australian Small Employers to Switch to Single Touch Payroll – WE Communications for Australian Taxation Office
• Reckon in the Zone – Red Havas for Reckon
• Telstra Business Women’s Awards – Telstra with Attention + Influence for Telstra
• Time For A Pay Check? – CampaignLab for Ascender HCM
• The Experience Loan – Edelman with iProspect for PayPal Australia

Best B2C Campaign

• Country Pub Project – Herd MSL for Airbnb
• Michelin Impossible – opr agency with Ogilvy for KFC
  Ribbon of Strength – Herd MSL with Starcom Worldwide for Procter & Gamble
• VB Tea – Carlton & United Breweries with Clemenger PR, Clemenger
• BBDO and CUBHouse for Victoria Bitter
• Wintervention – Thinkerbell for Accor Hotels

Social Media Community Manager of the Year

• Amanda Newton – Xero
• Meredith Eriksson – Hello Social
• Nick Timms – Herd MSL
• Rachael White – RACQ

Best New PR Talent of the Year

• Genevieve Howe – Hunter Communications
• Liberty Petersen – Callie Rose Communications
• Mike Swain – Red Havas
• Rebecca Searl – Honner
• Tiana Barns – Xero

PR Professional of the Year – In-house

• Bella Twomey – G Adventures
• Erin Smith – Xero
• Rhiannon Frater – Domino’s Pizza Enterprises Limited

PR Professional of the Year – Agency

• Bridget Jung – opr Agency
• Chanelle Shibata – Ruby Communications
• Nicole Moody – Hunter Communications
• Ekta Thomas – Zeno Group
• Symon Madry – Red Havas

PR Leader of the Year

• Genevieve Bramall – News Corp Australia
• Gemma Hudson – WE Communications
• Jo Scard – Fifty Acres
• Liane Sayer-Roberts – Sauce Communications
• Michelle Hutton – Edelman

Best PR Team of the Year – In-house

• Canstar
• Kayo Sports
• Menulog
• Merlin Entertainments Limited
• Telstra

PR Employer of the Year

• Archetype
• Edelman
• Mango Communications
• One Green Bean
• Sling & Stone
• WE Communications

PR Agency of the Year – Boutique or Small

• Agent99
• Fifty Acres
• Papaya
• Seven Communications
• We Are Different

PR Agency of the Year – Midsize

• FORWARD Agency
• History Will Be Kind
• Honner
• Poem
• Sauce Communications

PR Agency of the Year – Large

• Eleven
• Pulse Communications, part of opr Agency
• Red Havas
• Sling & Stone
• WE Communications

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics CommsCon Awards Edelman Herd MSL Mango Communications Mark Humphries Mumbrella CommsCon Awards PR Red Havas Thinkerbell We Communications

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