Mumbrella CommsCon Awards shortlist announced, Ogilvy PR receives seven nominations
Ogilvy PR has scooped seven shortlisted entries across five categories for this year’s Mumbrella CommsCon Awards.
These categories included Best Influencer Strategy, Best PR Employer and two nominations each for Best Campaign with a Small Budget and Best Use of Research and Insights.
Also in the spotlight was Sefiani, earning five nominations in five categories including Best B2B Campaign, Pro Bono Campaign of the Year and Midsize PR Agency of the Year, with nods to Robyn Sefiani and Julia Hoy for PR Leader of the Year and PR Professional of the Year. Also receiving five nominations was Herd MSL, in categories including Best PR-led Brand Partnership Campaign, Corporate Social Responsibility and Best Campaign with a Small Budget, where it competes with Ogilvy PR.
A range of agencies have also received four nominations, including Adhesive, Mango Communications, History Will Be Kind and Thinkerbell.
A number of brands were also represented in the shortlist this year, such as Telstra, Menulog, Woolworths and Snapchat, all acquiring nominations of their own across the categories.
Winners of the 2022 Mumbrella CommsCon Awards will be announced on 19 May at Four Seasons Hotel in Sydney, hosted by comedian, writer and presenter Tim Ross. Tickets are available now.
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The full Mumbrella CommsCon Awards shortlist:
Best Social Media or Digitally-led Campaign
Augmenting Efforts to Save The Great Barrier Reef – Snapchat with The Great Barrier Reef Foundation, We Are Different and Only Everything
Catch The Plane – Thinkerbell with Media Placement: Wavemaker, oOh!media, Production: Heckler, White Hat for Jetstar
Converse All Stars – Magnum & Co. for Converse
Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park
Pizzas for Podiums – The Wired Agency for Pizza Hut
Best B2C Campaign
Augmenting Efforts Save The Great Barrier Reef – Snapchat with The Great Barrier Reef Foundation, We Are Different and Only Everything
Aussie Suburb Spotter Map – Illuminate Communications for Aussie Home Loans
Australia You’re Doing It Wrong – Thinkerbell with Primary: Rosa’s Pizza. Secondary: Domino’s. Production Co. Dundas Media for Bega Cheese Ltd / Vegemite
Feel New launch publicity campaign – Destination NSW
History Will Be Kind with Sharesies
Napoleon Dynamite Puts His Sweet Skills To Work – Adhesive with Airbag for SEEK
Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park
Your World, Your Canvas – WE Communications for Adobe
Best B2B Campaign
Emotional Tax Return – Xero with Clemenger BBDO
History Will Be Kind with Randstad
‘Next time, DocuSign’ – Hardhat for DocuSign
Positioning EY as Sustainability and Climate Change Experts – Sefiani with Sefiani and EY for EY
Tackling Australia’s indoor air quality crisis – DEC PR for Rentokil Initial
Best Campaign with a Small Budget
Age of Empires Cereal – WOLOL’Os – Ogilvy PR with Bastion Agency for Xbox
Air Nutrition – Ogilvy PR with Life Agency, part of Ogilvy PR for Asthma Australia
Free Calls to Santa – Herd MSL for Telstra
ghd for Afterpay Australian Fashion Week – TMC PR for ghd
The Menulog 420 Hijack – Connecting Plots with Finchco Agency, UM for Menulog
Best Use of Owned Media
Sydney isn’t Sydney without you – Lendlease for The Streets of Barangaroo
News and Features – Hireup with Media Diversity Australia
The Financial Wellbeing Challenge – Keep Left for ANZ Bank
The Woolworths TikTok channel launch – Woolworths for Woolworths
Telstra on Tik Tok
PR-led Content Creation
Augmenting Efforts to Save The Great Barrier Reef – Snapchat with The Great Barrier Reef Foundation, We Are Different and Only Everything
Canesten – University of Down Under – DEC PR for Bayer Consumer Healthcare
From community to community: COVID-19 messages in-language – The Royal Melbourne Hospital
Napoleon Dynamite Puts His Sweet Skills To Work – Adhesive with Airbag for SEEK
O’ Is Me…The Legend of Bubble O’Bill – Mango Communications with DDB Sydney for Unilever/Streets Ice Cream
Best Internal Communications or Change Management
#getthejab – Coles
How We Koala – Mahlab for Koala
Communicating UnitingCare’s COVID Vaccination Policy
The Royal Melbourne Hospital: Supporting a workforce on the lines of the COVID-19 pandemic with a social enterprise network – The Royal Melbourne Hospital
VAX-2-THE-MAX: Protected Together – WE Communications for I-MED Radiology Network
Launch or Relaunch Campaign of the Year
ABBA x DNSW Album Launch – Destination NSW and Universal Music with Universal Music
Bring Back Twin Pole – Magnum & Co. for Peters
Bubble O’Bill’s O’ is Me: Documenting the un-Bill-ievable life of Australia’s favourite cowboy – Mango Communications with DDB Sydney for Unilever / Streets Ice Cream
Free Payphones – ‘Taking the pay out of payphones’ – Telstra for Telstra
The Inaction Figure – Eleven for Nano Digital Home Loans
Best Government Sponsored Campaign
COVID-19 Vaccine Campaign – Cox Inall Change for Australian Government Department of Health Campaign: COVID-19 Vaccine Campaign
DonateLife Week – The Great Registration Race – Upstride Agency with Make Mate, UM, Pixel42, Studio Elevenses for Organ and Tissue Authority
Still Six Lives. – Icon Agency with Atomic 212 for Still Six Lives Consortium
Best PR-led Brand Partnership Campaign
Generation Invisible – Herd MSL with Share The Dignity for Procter & Gamble Australia – Always Discreet
Augmenting Efforts to Save The Great Barrier Reef – Snapchat with The Great Barrier Reef Foundation, We Are Different and Only Everything
Australia You’re Doing It Wrong – Thinkerbell with Primary: Rosa’s Pizza. Secondary: Domino’s. Production Co. Dundas Media for Bega Cheese Ltd / Vegemite
Fancy Feast Cat Hotel – FORWARD for PURINA Fancy Feast
Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park
Corporate Social Responsibility
Generation Invisible – Herd MSL with Share The Dignity for Procter & Gamble Australia – Always Discreet
In It Together – WE Communications for COTTON ON
Pay Discover Forward – Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park
Talking Loneliness – Herd MSL for Telstra
UNHEARD – LADbible Australia with Human Rights Commission, National Justice Project, National Aboriginal and Torres Strait Islander Legal Service (NATSILS), Asian Australian Alliance, Islamophobia Register Australia, African Women Australia, All Together Now, Deadly Connections Justice and Community Services, The Refugee Council of Australia, Screen Australia, Amazon Prime Video
Pro Bono Campaign of the Year
Ducktober – Ribbon Gang for Waves of Wellness
Let’s Make It Official – SenateSHJ for Missing Persons Advocacy Network (MPAN)
Postal Lane Markets – a good plan group with ISPT
Power Like You’ve Never Seen – Sefiani with Sefiani, Women for Election, BMF, THE BR&ND CO., Havas Media, Apparent and Fifty5Five for Women for Election
Put a Jab on the Menu – The Cru with The C-Suite and Heckler for Australian hospitality industry
Respect Is Everyone’s Business – Mahlab for Chief Executive Women (CEW)
Best Influencer Strategy
Macca’s’ 50th Birthday – Mango Communications with DDB Sydney, TikTok for McDonald’s Australia
Next time, DocuSign – Hardhat for DocuSign
Pulse, part of Ogilvy PR for eBay Australia
You Got This – DrinkWise with 89 Degrees East, Liddell Advisory and Enthral
You’re More Skilled Than You Know – Yellow for SEEK
XXXX Budgy Smuggler – Thinkerbell with XXXX for Lion / XXXX
Best Use of Research and Insights
Busting the productivity myth: Hybrid working in Australia – Telstra for Telstra
Lockdown: One Year On – Pulse, part of Ogilvy PR for eBay Australia
VaxEnomic Forecaster – Provocate
What Workers Want – PwC Australia with Ogilvy PR
You Got This – DrinkWise with 89 Degrees East, Liddell Advisory and Enthral
Best New PR Talent of the Year
Calum Paul – Edelman
Clare Dowswell – BCW
Maddy Stubbs – SOCIETY
Rosie Southcott – Cube
PR Professional of the Year
Emma David – WE Communications
Jarryd Pentony – littleBIG
Julia Hoy – Sefiani
Natascha Kwiet-Evans – Finder
Nicole Moody – Hunter Communications Pty Ltd
PR Leader of the Year
Richard Brett – Ogilvy PR
Robyn Sefiani – Sefiani
Joanne Painter – Icon Agency
EJ Granleese – History Will Be Kind
Simone Gupta – Havas PR Australia (OGB, Red Havas, Organic)
Best Sustained COVID-19 Initiative
#LetsVaxx – Telstra for Telstra
Background Blindspot – Performics Mercerbell for Microsoft Advertising
Symbio Wildlife Park with Sydney Children’s Hospitals Foundation, Starlight Foundation, Canteen, KidsWish, Variety for Symbio Wildlife Park
Best PR Employer
Adhesive
Mango Communications
Ogilvy PR
one green bean
Sling & Stone
Best PR Team of the Year – In-house
Destination NSW
eBay Australia with Pulse Communications
The Leukaemia Foundation
Menulog Australia and New Zealand
Queensland Police Service
PR Agency of the Year – Boutique/Small
LBPR
Seven Communications
tide.pr
we scout
PR Agency of the Year – Midsize
Agent99
History Will Be Kind
Poem
Sauce Communications
Sefiani
PR Agency of the Year – Large
Adhesive
Eleven
Herd MSL
Think HQ
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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