Mumbrella to publish book assessing Australia’s creative agency performance

MCAR coverMumbrella is to publish its first book later this year.

The Mumbrella Creative Agency Review offers a comprehensive assessment of the performance and abilities of each of Australia’s top 30 creative agencies.

The findings are based on the findings of Mumbrella’s MCAPPS research revealed at June’s Mumbrella360 conference. The Mumbrella Creative Agency Performance & Perception Study polled an expert panel and Mumbrella’s own readership in two separate surveys to examine agencies’ performance against ten criteria:

  • Creativity
  • Effectiveness
  • Planning
  • Integration
  • Account management
  • Talent
  • Momentum
  • Impact on the industry
  • Client stability
  • Commercial success

As well as reporting the detailed findings of these surveys, the book also profiles each agency,  along with their own assessment of their performance. It will also carry examples of the best work by each agency.

The book’s author is Mumbrella deputy editor Robin Hicks.

The Mumbrella Creative Agency Review will be published next month.


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