Mumbrella Finance Marketing Week – Banking on trust: is it enough?

From ‘finfluencers’ fast becoming the new (unregulated) financial advisor, to the trend towards supporting local, there’s many factors at play when it comes to selecting a financial service provider. 

Delivering exclusive research to the Mumbrella Finance Marketing Week, Zenith CEO Nickie Scriven reveals what’s really driving choice in the financial services category, and which ‘sleeping giants’ have the potential to capitalise on higher consideration. 

Scriven delivers a lively presentation where she will unpack and explore the latest findings on the changing face of the consumer. 

The days of financial decisions driven solely by trust and brand reputation are over. Discover the communication channels that matter, those that really don’t, and the attribute that matters the most across all demographics when it comes to selecting a bank. The answer might surprise you! 


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