Mumbrella is three – thanks for supporting us
Mumbrella hits its third anniversary today.
Our first post, from editor Tim Burrowes, attempted to manage expectations:
“Whenever you go to a newish blog, the first posting is invariably rubbish. It usually makes a lame promise about what it’s going to be (invariably controversial and hard-hitting), and how often it will be updated (frequently). The original promise is very rarely kept.”
The name Mumbrella came from a late night conversation in the Beresford Hotel in Sydney between PHD’s now global strategy director Mark Holden and Burrowes. (Holden liked the warm semantics around the word Mum.)
Since then, Mumbrella has:
- Written 10,115 posts
- Published 69,343 reader comments
- Chosen not to publish 1,456 comments
- Recorded 101 Mumbrellacasts (mainly at the studios of CBS Interactive). If you listen, please do drop by iTunes and give us a rating
- Had our Mumbo Report videos viewed on YouTube a total of 250,225 times
- Had ads we’ve posted on the MumbrellaAus YouTube channel viewed 3,034,663 times
- Delivered 14,506,214 page impressions
- Had 7,394,797 visits
- Published a book, the Mumbrella Creative Agency Review
- Launched a conference, Mumbrella360
- Bought and relaunched Encore magazine
- Currently employ 12 people
- Have 28,524 subscribers to the daily Mumbrella email
- Have 33,516 followers on Twitter
- 5,247 likes on Facebook
- Listed 21,252 job ads
Next year we will:
- Publish the Mumbrella Media Agency Review
- Run the Mumbrella360 conference again, on June 6 and 7
- Bring together the Mumbrella Awards and the Encore Awards into one major event (more news on that next week)
- Hold a couple of major events that we’ll be able to talk about soon
From all the team at Mumbrella, thanks for supporting us
Happy Birthday 🙂
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Well done all! You clearly understand that no amount of bullshit or industry connections can beat good old hard work and energy. Love they way you’re bringing film and advertising industry together – smart. Cheers!
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CONGRATULATIONS! Bloody impressive work right there. AND happy birthday.
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Congratulations, it was and still is a welcome addition to the media landscape.
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I personally like the ratings report every day. I subscribed to oztam and received the report for a while but then they stopped. Even when they did give the report it wasnt as comprehensive as this. Look forward to next year.
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I didn’t realise we both had the same birthday. Congrats on your third.
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Happy birthday mate, and congrats on all the success so far.
Interestingly, Digital Buzz’s 3rd Birthday is tomorrow 🙂
Cheers
Aden
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Well done! Impressive.
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Brilliant! Well done Mumbrella, you have changed the face of news in our industry
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congrats mumbrella – 3 is the magic number!
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Congrats! Almost into long pants.
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You go guys! Happy birthday : )
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Happy Birthday Tim and Co! I think I was there for the first post, I hope there’s many, many more.
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can’t imagine life without you…thanks for making marketing a better industry to work in
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congratulations and well done Tim and team……you came out of nowhere and became the best source of industry news and views, with a healthy dose of humour and wit, and an often rowdy group of punters enjoying a robust comments section.
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Happy Birthday.. Great work..
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Congratulations, great website, well done
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Happy Birthday Mumbrella. Great to see the hardwork rewarded with growth.
Looking forward to continued discussion of the tough issues and Mumbrella 360
and more in 2012.
Cheers
Tony
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Happy birthday Mum!
You’re the best industry site/portal in Sydney/AU.
Great work!
Cheers,
Matt
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Happy 3rd Birthday Mumbrella! Congratulations Tim! we look forward to many many more! 🙂
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Big ups to the whole team on your birthday! Looking forward to Encore in my mailbox too 🙂
All the best for another great year, M.
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You are now worldwide! Happy birthday Mumbrella.
xx
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PArty on dudes! I’m just a tradie but this site keeps me in touch with whats going on in “Adland”.
Looking forward to next year.
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Disruptive fuckers.
Enjoy watching the next three.
🙂
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You engage your target market better than any other in Oz. Well done 🙂
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Congratulations mUmBRELLA, keep up the good work.
Regards,
Jaid.
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