Mumbrella launches Audioland, a new conference which goes beyond marketing

Mumbrella has launched Audioland, a conference which will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more.


The audio industry is experiencing a boom period, with major radio networks growing, the popularity of music streaming increasing, the burgeoning medium of podcasting continuing to gain traction, and smart technology with audio at its heart changing the way consumers interact with brands and publishers.

Audio is presenting brands with exciting, new opportunities to grow their share of ear, and Mumbrella’s Audioland conference will explore these and more. It will feature experts from across the audio industry, including technology specialists, content creators, thought leaders in radio and agencies, among others, to cover every aspect of the industry.

Audioland will cover multiple aspects of the industry, going beyond marketing

Audioland has already attracted big-name industry leaders with Eardrum founder Ralph Van Dijk, SCA head of podcasting, Grant Tothill, and Group M digital strategy and investment officer, Venessa Hunt to appear.

Van Dijk will discuss adapting content over multiple audio platforms

Van Dijk, a leading global authority on radio and audio, will discuss audio creativity across different platforms. In an era of fickle consumers with myriad choice, Van Dijk will assert that it is more important than ever to adapt creative for different audio platforms.

He will provide case studies of brands doing it well (along with some doing not so well) and analyse the reasons why. Van Dijk will also explain when it’s best to not cut-through, why imperfections are so important, and the audio assets no brand should be without.

New audio technology, including smart speakers, will be explored by Group M’s Hunt

Hunt will lift the lift on the next frontier of the industry – smart audio. According to Telsyte, as of June last year an estimated 1.15m Australian households owned a smart speaker, with the technology analyst firm forecasting that around 3m households will have a smart speaker by 2022.

In her presentation, Hunt will reveal the latest in smart audio. She’ll look at everything from smart speakers to smart headphones, how consumers are using them, and the issues and opportunities for brands. The presentation will be followed by a broader panel discussion.

Syfret, Riordan and Tothill will provide examples of best-in-class content creation

Tothill, meanwhile, will take part in a panel also featuring ABC Audio Studios manager, Kellie Riordan, and Vice head of editorial and Mumbrella NeXt Award winner, Wendy Syfret, to uncover how to take an idea and turn it into a podcast hit.

The panel will look at formulating new podcast ideas, genre mash-ups, format-busting podcasts, and learnings from some of the successful podcasts the panel members have worked on and observed.

New speakers will continue to be announced in the coming weeks as Audioland expands on the topics it will explore. The conference will take place at the Amora Hotel Jamison in Sydney on May 2 and earlybird tickets are available now.


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