Mumbrella launches Market Review webinar series with M&C Saatchi’s Justin Graham to lead launch episode
Mumbrella is launching a sector-based fortnightly webinar series, Market Review. The series will examine the challenges brands and businesses are facing in 2020 and how the last 12 months have shaped the future of media and marketing.
Market Review will provide a thorough investigation into sector-specific topics, examining how a variety of marketers have transformed their strategies and reimagined their workplaces to better cater for their staff, clients, and business objectives. Each webinar will run for around an hour with audience questions included.
Graham will lead the first webinar
The first episode, Road to Recovery, led by M&C Saatchi’s CEO, Justin Graham and Nick Jacobs, head of strategy, will take place on September 24 at 3pm. Focusing on brand and agency, Graham & Jacobs will share case studies from some of the agency’s major partners. The panel will feature Monique Macleod, CMO at Commonwealth Bank, Luke Waldren, executive general manager of marketing, customer and product at TAB, and Susan Coghill, CMO for Tourism Australia. They will explore the pressures their businesses have responded to under COVID-19 and the strategies that have helped steer their companies through the global pandemic to this point. To register, follow the link.
Tourism Australia’s Coghill will join on the panel
At M&C Saatchi, Graham leads a team of over 450 media, creative, data, and communications specialists across Australia and New Zealand. His focus is on partnering with clients to shape a new normal for their marketing and business transformations by bringing the best of the M&C Saatchi Groups capabilities together. He also sits on the M&C Saatchi global leadership team as well as the Planning Group of Australia, and The Communications Council boards.
Macleod has also been confirmed to take part in the initial webinar
Webinar two and three have also been confirmed. Wrike CEO Andrew Filev will lead Is this the end of WFH? The tech and psychology of the future office. He will be joined by some of media and marketing’s most senior executives exploring the technological and psychological transformation the industry has undergone during COVID-19.
Following this, Audience360’s head of product, David Gaskill will host Going the distance: Travel consumer confidence in a year of challenge and change. Gaskill will be joined by some of the tourism’s most senior marketers to discuss brand building for the future and establishing consumer confidence in what has arguably been the sectors’ most challenging year to date.
TAB’s Waldren, will round out the speakers in the first webinar
Each instalment will be live with the opportunity for audience Q&A. Join the conversation and register for the first episode now.
To get involved in future episodes, either as a sponsor or a speaker, contact Mumbrella Bespoke’s Ruby Feneley.
topics
advertising agencies
Andrew Filev
brands
campaigns
Commonwealth Bank
David Gaskill
industry news
justin graham
Luke Waldren
M&C Saatchi
M&C Saatchi Australia
Monique Macleod
susan coghill
TAB
Tourism Australia
Webinars
