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Your fortnightly media and marketing pulse-check

The media and marketing industry has faced massive upheaval in 2020. While the majority of players have tackled fiscal uncertainty and a revolution in the way they work, each sector has been met with its own set of unique challenges.

 

Mumbrella’s Market Review will take a fortnightly pulse-check of various industry sectors,  examining the specific challenges brands and businesses have faced since the beginning of the year and how they have reshaped their strategy. 

 

From pivoting campaigns about to go live to changes in martech and workflow, Mumbrella’s Market Review will cover the most significant aspects of industry change. Register for live fortnightly discussions and Q&As with the industry’s best and brightest.

REGISTER FOR EPISODE #3

Going the Distance -

How can the Travel Sector Ethically Move Forward in the “Next Normal”?

Session
Speakers

2020 has been a year of challenge and change, which has forced us to reassess and reflect and address some critical concerns. This enforced break in our day to day lives has prompted us to question our ethical responsibilities to each other as human beings and the future of our environment as a whole.

For travel marketers, it is imperative to not only think about how to talk to the consumer in the new world but also how to get back into the market in a greener and more sustainable way. The world has changed, and travel marketers need to be cognizant of the evolving mindset and expectation from the customer - who are now more aware of the cultural and environmental implications of travel than ever before.

This webinar will cover:

  • Cultural sustainability: The impact on the cultural lands and how these can be mitigated from a marketing standpoint 
  • Native population/infrastructure sustainability
  • Climate Change (flying – the future of and how travel marketers must be working toward lower-carbon alternatives)
  • Global pandemics - past, present and future - what we know and what we can learn for the future

REGISTER TODAY

Susan Coghill

Chief Marketing Officer, Tourism Australia

Global Marketing is responsible for creating and developing Tourism Australia’s brand assets for global campaigns. Global Marketing manages the roll out of Tourism Australia’s marketing strategy, ensuring that Australia’s tourism marketing efforts continue to cut through in the competitive international marketplace.

In her previous role as Tourism Australia's General Manager Creative, Content and Campaigns, Susan helped set the creative marketing direction for Tourism Australia, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns.

Luke Waldren

Executive General Manager, Customer, Marketing & Product, TAB

Luke Waldren has over 25 years in brand strategy, advertising, communications, marketing & more recently product and co-founded the branded content business Abundant Media. Luke joined Grey Group (WPP) in 2010 running their Melbourne office and then became CEO of Grey Group Australia 2012 with responsibilities across Melbourne, Sydney & Canberra.

Luke joined Sportsbet as General Manager, Marketing in April 2014 through to September 2018. In September 2019, Luke joined Tabcorp as Executive General Manager, Marketing & Customer (wagering & media division). From September 2019 Luke became the Executive General Manager, Customer, Marketing & Product. Luke is a people focused leader with a track record in obtaining growth for people & business alike and has a strong track record in leading big ideas for impact.

Monique Macleod

Chief Marketing Officer, Commonwealth Bank

Prior to her appointment in December 2017, she has lead both the Brand and Sponsorship and Consumer Marketing teams.

Monique brings the customer voice to the executive table. She knows the tremendous role that CommBank plays in the lives of our customers, in the communities we serve, with our people and for our shareholders. Monique has played an integral role in driving CommBank’s leading position, launching Can, one of Australia’s most respected brand platforms.

She has twice been recognised with a CEO Award for her go to market strategies as well as leading the team to win the Mumbrella Marketing Team of the Year Award. Monique was recognised in the CMO awards as one of the top 20 CMO’s in Australia. She is a highly admired leader, who coaches and develops talent to grow marketing leaders of the future & is a passionate supporter of diversity in the team she builds.

When she is not at work, Monique spends time with her husband and two girls and is an avid skier and paddle boarder.

Justin Graham

Group CEO, M&C Saatchi Group (Moderator)

As Group CEO of M&C Saatchi Group, Australia's largest independent agency network, Justin oversees a team of over 450 media, creative, data, design and communications specialists across Australia and New Zealand.

Bringing over 20 years’ experience to the current role, his key focus is partnering with M&C Saatchi’s diverse range of clients on their marketing and business transformations, bringing the best of the Groups capabilities together. Widely regarded as the best strategist in Australian marketing and advertising, he advises ASX-listed, private and public sector clients, helping them shape the way in which customers and audiences experience their brands.

Justin is passionate about the role of creativity and how it drives business opportunities forward, a unique approach that has seen businesses unlock new customer value through their entire ecosystem. Over his career he has advised clients in the U.S. and Asia Pacific including CBA, Woolworths, Tabcorp, Optus, Diageo, Qantas, Lexus, and P&G. He has also worked extensively with Federal and State Governments and social justice organisations including the UN and AIME. Having held senior roles at Droga5 (Chief Strategy Officer) and BBDO New York (Global Planning Director).

A management consultant in a former life, Justin has spent his career contributing widely to the industry, sitting on a number of panels and think tanks, regularly judging awards both here in Australia and internationally, is a regular media commentator, lectures at the University of Sydney and is a member of the M&C Saatchi Global Executive.

In October 2013, the Australian Financial Review’s BOSS Magazine anointed Justin one of its six Young Executives of the Year, the only advertising industry representative in the exclusive group, with judges praising his ‘inspirational and effective leadership’. Additional accolades include ANZ Planner of the Year, awarded by Campaign Asia Pacific in 2015/16.

SPEAKER

Nick Jacobs

M&C Saatchi, Head of Strategy

Nick is passionate about building brands with simple ideas at their core. Ideas that guide some of Australia's most renowned brands through uncertain times; and helps them focus on the active role they can play in the recovery of everyday Australians.

An experienced strategist who has partnered with CommBank, Tourism Australia and TAB to lead the thinking and creatives to drive the work that has guided these and other businesses through the ups and downs, and twists and turns of the last six months.

SPEAKER

Andrew Filev

Founder & CEO, Wrike

Andrew Filev is the founder and CEO of Wrike, a collaborative work management platform. Under his leadership, the company has been consistently recognised for its excellent product, tremendous growth, and top-rated work environment. In 2018, Wrike was included on Deloitte's Technology FastTM 500 list for the fourth consecutive year, named a Leader in the Forrester Wave on Collaborative Work Management Enterprise Tools for the second time, and selected as a top workplace by the Bay Area News Group for the fourth straight year.

Andrew has more than 15 years of experience in the technology sector and his insights on entrepreneurship, productivity, and the future of work have been features in leading business publications, including Forbes, Entrepreneur, Inc., and The New York Times. He is also an accomplished speaker, having led talks at numerous conferences, including the Project Management Institute Global Conference, SaaStr Annual, CeBIT, Google Cloud Next, and Montgomery Summit.

SPEAKER

Bec Brown

Managing Director, The Comms Department

Bec has been working as a professional communicator for twenty years, beginning as a vocalist and vocal coach, then retraining in 2004 to become a PR professional.

She’s the founder and Managing Director of The Comms Department, a PR, corporate communications and crisis management agency where she and her team have work with some of Australia’s biggest and best-known media, entertainment, travel and lifestyle brands.

Bec’s professional experience is also backed by study – a Graduate Diploma in Media and Communications, a Certificate in Social Psychology, and a Bachelor of Music.

Penguin Random House have recently published Bec’s first book You’ve Got This – the essential career handbook for creative women.

SPEAKER

Noel Cook

Chief Commercial & Operations Officer, oOh!media

A member of oOh!media’s executive leadership team for 20 years, Noel oversees critical business functions from sales to product development and asset rollouts, to operations and commercial contract management, to business development. Managing oOh!’s Delivery Excellence team, Noel oversees client services, scheduling, production and design to ensure delivery of seamless campaigns.

With 30 years’ experience with media clients and agencies, Noel has been responsible for overseeing complex commercial contracts and played a key role in successfully integrating oOh!media’s acquisitions into the business. These include Cactus Imaging, the regional billboard business Sports and Outdoor Media, and the large format and/or airport media specialists, Media Puzzle and Eye Corp. Noel is also on the board of The Outdoor Media Association (OMA).

Noel also played an important role in developing and maintaining oOh!media’s long-running relationships with Roads and Maritime Services (NSW), VicTrack (Victoria), Department of Transport and Main Roads (Queensland) and the Department of Planning, Transport and Infrastructure (SA), among others. His open and proactive approach continually delivers value to our commercial partners and oOh!media.

SPEAKER

Luke Donkin

Sales Director - Travel, Audience360

Luke is Sales Director - Travel at Audience360 and has more than 17 years’ professional experience working with search, data, and technology companies across the Asia Pacific region. Passionate about the industry, Luke values insight, creativity and technology in equal measure ensuring an innovative approach when developing data and technology led solutions for sustainable tourism.

SPEAKER

Carolyn Childs

Carolyn Childs, Mytravelresearch.com

MyTravelResearch.com CEO, Futurist and Strategist, as well as Regional Tourism Ambassador for Australian Regional Tourism, Carolyn Childs’ passion is empowering travel organisations to succeed. Her career spans 30+ years & 35+ countries including with Travel Research Centre, the International Air Transport Association & TNS’s Australian travel vertical. She is a top-rated speaker and Mumbrella regular; has published an e-book (emerging markets) and white papers on Trends, Markets (e.g. India), Tourism Sectors (e.g. Luxury) & Policy (Taxes). She is Immediate Past President TTRA Asia-Pacific, a Certified Member of the Market Research Society, sits on World Tourism Association for Culture and Heritage’s Advisory Panel and was on the UNWTO Panel of World Tourism Experts.

SPEAKER

Rob Dougan

Executive General Manager, Strategy & Research, Tourism Australia

Rob is Tourism Australia’s Executive General Manager of Strategy and Research, which is tasked with setting Tourism Australia’s objectives, devising strategies to help achieve them, and ensuring that Tourism Australia and the tourism industry have the right data to make those decisions and understand their impacts.  Before Rob joined TA he was the Head of Strategy at Clemenger working on a range of brands including Tourism Australia for six years. Rob penned Tourism Australia’s brand vision in 2013 and led the strategy on the Restaurant Australia, Aquatic and Coastal, Undiscover, and Aussie News Today campaigns. In his 15 year career in advertising Rob has worked across a large range businesses including several travel brands such as EasyJet, Helloworld, Virgin, Qantas and Tourism Tasmania.

SPEAKER

Jan Hutton

CEO, ATDW

A well-regarded senior executive with an ambitious spirit, Jan makes an impact by bringing insight and inspiration to maximise competitiveness. With over 15 years of global travel and tourism sector leadership, Jan is a trusted advisor with a practical approach to achieving meaningful growth. She has a proud track record, delivering sustainable strategies that enhance competitive destination positioning. Having acquired international experience in both government and private sector, as former Managing Director within the Ogilvy group, Director of Nielsen, CMO of South African Tourism, CMO of Deloitte Consulting, CMO of Destination Gold Coast (implementing the Commonwealth Games), GM Marketing at Destination NSW, and most recently CEO of ATDW, Jan’s career path has been deliberately unconventional, a combination of management consulting, strategy, strategic marketing and place development.

 

About

Mumbrella’s Market Review webinar series will focus on how brands, and sectors, have responded to the challenges of 2020. Hear from industry leaders as they reflect on the business-critical pivots they have made, debate the hot topics of the year, and look towards the future of media and marketing.

Get in touch

To discuss how Mumbrella can help you achieve your marketing objectives, contact our Sales Director, Victoria Seymour.

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