Mumbrella launches three-city Digital Essentials training course

Mumbrella, in partnership with training company Digitalbrief, has expanded the Digital Essentials training course to cross Sydney, Melbourne and Brisbane during September to November.

The two-day course will be led by Digitalbrief’s Russell Easther and will run in Sydney on September 24 and 25, Melbourne on October 25 and 26 and Brisbane on November 22 and 23.

The expanded offering follows its successful first iteration in Melbourne earlier in the year, which sold out.

Digital Essentials is designed to expand attendees’ knowledge and understanding of digital strategy beyond their specialist digital area or starting point. Based on a POEM (Paid, Owned and Earned Media) model, the course brings attendees up-to-date with leading digital marketing and media strategies across multiple channels.

Digitalbrief’s Easther will lead the two-day courses across all three states

Topics within the course include managing and buying digital paid media, programmatic media priming, delving into data and analytics, marketing automation work, measuring and presenting your return on digital investment, digital marketing and media strategic principles, Australia’s digital landscape and trends, owning owned media and more.

Digital Essentials is specifically created for industry professionals who need to discuss digital strategies internally or with external partners and agencies, primarily work in a non-digital role and want to build their digital knowledge, or work in a digital role but have less than three years experience.

Tickets are on sale now for all three cities and can be purchased via this link.


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