Red Agency launches ‘Redefining Influence’ influencer marketing offering

PR firm Red Agency has launched an influencer marketing program ‘Redefining Influence’ which will be led by Red Agency’s head of influencer marketing Martin Harkin.

The new offering aims to bolster the agency’s influencer offering and follows recent influencer campaigns for its clients Toyota, Heineken, Menulog, Booking.com and Bio-Oil.

Harkin and Red Agency CEO James Wright

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