Red Agency launches ‘Redefining Influence’ influencer marketing offering

PR firm Red Agency has launched an influencer marketing program ‘Redefining Influence’ which will be led by Red Agency’s head of influencer marketing Martin Harkin.

The new offering aims to bolster the agency’s influencer offering and follows recent influencer campaigns for its clients Toyota, Heineken, Menulog, and Bio-Oil.

Harkin and Red Agency CEO James Wright

Redefining Influence will be run across the agency’s Melbourne, Brisbane and Sydney offices.

As part of the new offering, Redefining Influence will host influencer based thought leadership events, run workshops for its clients and consult prospective clients on influencer marketing strategies.

“The term ‘influencer’ has almost become a dirty word, mainly because it is so all encompassing resulting in people losing sight of what it really means. Content creators, distributors, narrators – there are many alternative terms going around. However, they all still fit under the pure definition of an influencer – someone who can affect the behaviour of others.

“We want to redefine not only how we approach the industry, but also how people view the term influencer to take in all the possibilities that entails.

“It’s important to consider this current iteration of influencer marketing – the social media influencer age – is still in its infancy. It is constantly evolving and still needs direction and leadership – that’s where we see ourselves coming in. The REDefining Influence program is us re-setting and re-defining how we do things to ensure we are continually best-in-class,” Harkin said in a statement.


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