Mumbrella live blog: April 9

This is Mumbrella’s live blog, a rolling media diary of all you need to keep informed in media and marketing. Refresh the page for latest updates.

Top stories:

6.30pm – John Sintras has settled the debate. It was indeed Starcom wot won it.


5:34pm – Ah local TV news bloopers. Will they ever get old? Here’s a TV reporter having a very bad interview.

5:02pm – King Kyle (Sandilands) joined Twitter today – and he’s already finding out what a cruel place it can be. Earlier today a picture of him filming his part for the talking mirror in Snow White. Of course, that led to this:

Kyle sandilands snow white mirror

4:33pm –  Well here’s an interesting thing. Earlier we reported MediaCom had won Network of the Year at the International Festival of Media in Rome overnight. However, Dr Mumbo has since spotted the picture used on the website showing hte network picking up the award is Starcom MediaVest, with John Sintras front and centre. So – which Com won?

FOMG2013_760x200_starcom winners

3:41pm – The shakeup at Ten continues with Have You Been Paying attention being shifted to an as yet undisclosed “late night” timeslot, after failing to find an audience on a Sunday evening at 6pm.

2:48pm – If you consume any type of Aussie media you’ll have seen or heard Russell Crowe all over the shop promoting his new move Noah. However, former NRL star and TriplM Sydney Grill Team presenter Mark Geyer says Rusty won’t come on his show because of an incident that happened nine years ago. has the full story.

2:02pm – As part of our piracy special we’ve had a look at brands being caught out by ad fraud on unlawful streaming websites – where some of Australia’s biggest agencies and brands say with tactics like ad nesting they’re powerless to stop their ads funding these operators. The IAB is also launching a new group to tackle the issue of ad fraud.

1:33pm – UM Australia has won the top prize at the global Festival of Media. The agency was named global agency of the year and won campaign of the year for its Cross the Line (XTL) work for the Australian government.

1:22pm – Red Rooster is running a social media campaign to ask people which of the meals dropped from the menu they miss the most. 303 Lowe Perth’s interpretation takes it back to the 70s. Watch the spot here.

12:27pm – Here is is folks, The Mumbrella Awards 2014 call for entries. There are a whole host of changes we’ve made this year as we look to make them Australia’s most robust awards program. You can see what those changes are in Tim Burrowes’ piece on why hard to win awards are good awards, and find out about our new online entry portal here.

Mumbrella Awards 2014 logo


11:39am – Well it’s a big day for Twitter – first Kyle Sandilands joined up, and now its unveiled a new look homepage it’s rolling out for users globally. As you can see from the Hyundai A-League’s page below, it might look a little like another popular social networking site’s profiles…

new look Twitter

11:09am – So, which newsreaders are the most popular, and does it have an impact on their ratings? Check out the latest Encore Score analysis for the skinny on some of the best-known faces on our teles.

Encore Score

10:53am – The day has finally come, and everyone’s favourite radio shock jock Kyle Sandilands has finally joined the Twitterverse. His first pronouncements are of course understated:

Kyle Sandilands on Twitter

10:28am – TV ratings are in, and Ten tried to launch its new Jamie Oliver food show against My Kitchen Rules last night, but failed to gain traction. Meanwhile, The Block built in preparation for its finale tonight, and Seven’s Resurrection shed another 300,000 viewers, after complaints from some commenters on Mumbrella it is too ad heavy.

9:45am – Mondelez has reshuffled its roster and handed more Cadbury brands to Saatchi & Saatchi Sydney, which has led the Marvellous Creations work, taking Boost and Cherry Ripe away from Droga5. Full story here.

8:47am – A great tweet from Media Watch yesterday, highlighting that maybe when headline writers are making puns, they might want to think of the age appropriateness of it first.

Media Watch tweet

8:23am – Here’s an early contender for the worst ad – ever. Singapore Tourism – we salute you. (See the full rationale for it at Mumbrella Asia here). It’s the special surprise at the end that really makes this.

8:10am – Good morning folks, and welcome along to another busy day. Yesterday we started a special look at piracy in Australia, which has attracted a lot of commentary. Check out our pieces on why Aussies lead the way in piracy, the calls for action from industry groups, and what the networks are doing to try and stop it.


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