Mumbrella live blog: Tuesday, February 25
Welcome to Mumbrella’s live blog, your one-stop-shop for everything you need to know in media, marketing and creativity. Refresh the page for the latest updates.
Highlights: Report says booze ads affect kids, call for scrapping of TV exemption | Dr Mumbo: OMD’s rappers and renegades featuring Peter Horgan | Singo lashes out calling Greg Hywood an ‘idiot’ and Roger Corbett a ‘prick’ |John Laws cleared by ACMA for asking child sex abuse victim if it had been her fault |TV ratings: Ten share stays low post Olympics as Modern Family fails to fire | Opinion: The challenges of reporting on Myanmar |Dr Mumbo: That sinking feeling | Eardrum creates music from genetic make-up of presenters on Classic FM |
6:41pm – Tomorrow we’ll be holding another live video hangout – this time with two of the founders of the Iris agency network Ian Millner and Sam Noble. The pair are in Sydney for a few days and will be talking about building the network over the last 15 years from six people to more around 1,000, and thir vision for brands. You can catch it all on this page from 3pm tomorrow afternoon.
6.35pm – The one and only Clive Palmer has even weighed in the stoush between The Australian and the ABC’s Media Watch (see 2.59pm). Palmer just tweeted:
5.15pm – This story from South Australia is interesting. A man who allegedly posed as a Sky News reporter and used expensive professional camera equipment to conduct a fake interview with an AFL star is facing dishonesty charges. Full story here.
5:02pm – With all the changes going on in the data market at the moment we have launched a Media Metrics Masterclass to get you up to speed on the latest developments, including the new radio survey with Gfk lined up as a speaker. To find out more click here.
4.10pm – Restaurant chain Nando’s has claimed responsibility for the theft of a 10ft tall mango which went missing from the Queensland town of Bowen on Monday night. All is revealed in this video posted on the Nando’s Australia YouTube channel.
3:22pm – Senior journalists from several of Australia’s major new arrivals on the media landscape – Buzzfeed, MailOnline, The New Daily and Junkee – will share their pitching tips with public relations professionals at next month’s CommsCon conference.
2:59pm – The Australian’s media editor Sharri Markson has hit out at Media Watch host Paul Barry in a video report and article claiming Barry did not live up to his own standards of journalism. In the report, Markson says Barry conceded he had called everyone but The Australian’s editor-in-chief Chris Mitchell before last Monday’s broadcast on the profitability of newspapers. You can read the report here and watch the video below:
2:20pm – The future of booze ads on TV looks up for grabs now with a new report saying they massively impact children, and calling on the government to scrap exemptions to allow them to run on sports events. See more and the reaction of the AANA here.
2:07pm – Ok, onto the serious news of the day. It seems OMD has made a content play, and is using its CEO Peter Horgan as its breakout star. At least, that’s Dr Mumbo’s interpretation. If nothing else its a chance to see a major media agency CEO rapping (very badly).
1:26pm – It seems Singo didn’t save his Fairfax spray for The Oz (see 11:46am) but took to Alan Jones’ 2GB breakfast show to call Fairfax CEO Greg Hywood “an idiot” and chairman Roger Corbett a “pretentious prick”. Full story and audio is here.
12:51pm – Radio legend John Laws has been cleared by the ACMA of breaching licence conditions by asking a child sex abuse victim if it was her fault.
12:25pm – Here’s a freaky installation for Wolf Creek 2 which was sat in Melbourne last week. It lets you feel what it would be like to be a victim of the serial killer in the film…
11:59am – It seems the comment at 9:55am about the parody @ColesRadio Twitter account is causing some existential grief – an unforeseen complication on the live blog.
11:46am – Ouch. ex-adman turned mogul John Singleton has saved a massive serve for his colleagues at Fairfax after scotching a proposed deal between his Macquarie Radio Network and their radio venture. Today’s The Australian reports with glee Singo saying: “I will not enter into a joint venture with anyone as weak, out of touch and duplicitous as Greg Hywood, Roger Corbett and the board of Fairfax”
11:41am – This is the new Samsung S5, revealed overnight it’s getting some good reviews. A heart monitor, fingerprint scanner and a 16 megapixel camera come as standard, of course.
11:17am – Do you know the DJ Shadow tune What Does Your Soul Look Like? Well Eardrum’s Ralf van Dijk has taken it a step further – creating classical scores after analysing the genetic composition of the Classic FM presenter.
11:06am – It seems Seven’s executive producer of Sunrise Michael Pell has been masquerading as the Archbishop of Sydney. Well TripleM news this morning certainly thought so.
We presume they meant George…
10:43am – Last week we had the first of the new Jim Beam ads featuring Mila Kunis. Now the second set of spots have now been released. It’s even got bears in….
https://www.youtube.com/watch?v=F_Vk5iloGrw
https://www.youtube.com/watch?v=CXYnfZhg9IU
10:04am – As we mentioned earlier adman Belgo is on Studio10 this morning. However, there’s been an unfortunate captioning incident…and Ita doesn’t look impressed.
9:55am – Interestingly that tweet from Lewis Hobba (9:30am) stemmed from @colesradio. When you take a closer look at it though, it’s a self-confessed “Fake, a parody” of the initiative launched by the supermarket and DMG Radio last month. Why on earth would you parody a supermarket radio station though…?
9:35am – After a record low on Sunday it seems Ten is set for a difficult week, getting just 6.8 per cent for its audience share last night (half of ABC1) while Modern Family failed to crack the top 20 despite them being new episodes (albeit slowtracked after they were show in the US before Christmas). The preliminary TV ratings story is here.
9.30am – Lewis Hobba – he of the Natasha Exelby stunt – is taking it quite well on Twitter that we didn’t know who he was (see 8:11am)
9:23am – Media Watch last night carried on the debate between the ABC show and the Australian about whether the newspaper makes money, with host Paul Barry pointing to yesterday’s video interview with editor-in-chief Chris Mitchell where he admits it has made a loss for the last few years. See more on the story here.
9:11am – Ten had two new episodes of Modern Family on last night, but neither features in the top 20 shows for the night according to the OzTam figures just in. That’s bad news for the network considering yesterday’s record low audience share, and the fact the stars of the hit US comedy are in Sydney filming at the moment. We’ll have a preliminary ratings story up very soon.
9:01am – Paul Lee is a big fish at the American Broadcasting Corporation. He spoke yesterday about how they turned around struggling shows like Scandal and revenge and made them international smashes, by utilising social media.
8.44 – BWM boss Rob Belgiovane is guest panelist on Ten’s Studio 10. The panel are analyzing the new verb invented by Lara Bingle “stop video camera-ing me”. It’s “an Aussie trait” to get your boyfriend to beat up photographers, Belgo tells the panel. Robb’s wife would do it herself.
8:32am – Looking for something to get your teeth into on your journey in? Try this fascinating read from sister site Mumbrella Asia about Aussie journalist Jessica Mudditt’s experiences of working in Myanmar (or Burma to some) as it slowly finds its feet.
8:18am – And so to the UK, and the mother of all tabloids, The Sun. Murdoch’s favourite red top is famous for its hilarious punny headlines, but in this internet age why would they bother to hire costly sub editors, when they can get the public to do it for them.
Here they turn to Twitter for a headline about its story linking Aussie spin king Shane Warne with a bra model (we didn’t realise that was a thing either).
8.11 – The smiles become a little forced in the faces of Wake Up hosts Natarsha Belling and James Mathieson as guests Dan Ilc and Lewis somebody-or-the-other unzip their tops to reveal their “Never Forget” T-shirt tributes to axed host Natasha Exelby.
8:05am – Morning all. Another busy day on the cards for the world of media stay, so stay tuned.
“Why on earth would you parody a supermarket radio station though…?”
Why not, I say.
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Is this Mumbrella Live Blog thing actually working? I’m finding it pretty hard to take in. All the copy kind of blends into one and it’s hard to separate stories. Just my opinion. Take it or leave it.
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Hi Ed,
Thanks for taking the time to feedback.
The honest answer is it’s going pretty well, a lot of people are looking at it everyday, and we can see it’s driving people to more stories. It’s also great for giving us a platform to signpost to other worthwhile content from around the web.
It’s definitely not the finished article yet by any means, but something we wanted to try out and we will be experimenting with the layout, design and platform more over the coming weeks. Do stick with it.
When you mention about being hard to separate stories, do you mean the “highlights” section at the top?
We welcome all honest feedback so keep telling us what you think.
Cheers,
Alex, editor, Mumbrella
Glad it’s going well.
Yep, the highlights section is very confusing in my opinion. It’s just big wall of jumbled links. I think they just need to be stacked differently. Maybe listed?
Also the timeline of posts could be separated a little more clearly. Maybe highlighting the times to break up each story?
Punters opinion, good luck with it.
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Thanks Ed, that’s good feedback.
We’ll be having a play with the format over the next few weeks, so we’ll be trying a few different things, so please let us know what you think, either either here or email me on alex@focalattractions.com.au.
Cheers,
Alex – Mumbrella