Mumbrella live blog: Thursday, June 12

This is Mumbrella’s live blog, the rolling diary of everything you need to know in media and marketing. Refresh the page for the latest updates.

Top stories: 

4:15pm – We do spoil you people, here’s 11 of the best World Cup ads, including Nike, Adidas, Powerade, Coca-Cola and this one from Banco de Chile? What have we missed?

3:08pm – We’ve just wrapped up our hangout on scam advertising, during which Andy Greenaway admitted “we’ve created a monster and that monster needs to be fed”. See the debate, and have your say here.

12:27pm – M&C Saatchi is bringing its direct marketing shop Lida to Australia, and rolling its direct marketing agency Mark into the new operation, with managing partner Christine Gardner as general manager and Al Mackie brought in from the UK as creative director.

12:10pm – At last week’s Mumbrella360 there was an interesting panel discussion on sports marketing – and whether brands should get involved as official sponsors. Nick Hockley, who was a senior manager at London 2012, urged for less “draconian” enforcement of laws on small businesses looking to get into the spirit. He’s also running the commercial side for the Cricket World Cup here next year.

11:11am – So Cannes Lions is coming up next week, and Mumbrella will be there covering off all you need to know from the world’s biggest advertising festival. But for those who have long flights and even longer stopovers ahead of them to get to the other side of the world, here’s a way to pass the time. See more in the SMH today.

All by myself from Richard Dunn on Vimeo.

10:36am – TV ratings are in, and ABC’s Jonah from Tonga had a less than stellar finale with less than 250,000 people tuning in to watch last night. Seven won the night, and Nine was under 20 per cent audience share.

9:56am – This afternoon we’re holding a hangout on scam work in advertising with Sapient Nitro regional ECD Andy Greenaway and The Works’ creative partner Damian Pincus. Join us at 2pm, and  put ypur questions to them and join the debate on the comment thread, and on Twitter using the hashtag #scamdebate.

9:33am – Here’s one for the purists, a Neighbours fan looks at some of the glaring historical inaccuracies in Ten’s soapie for the SMH.

9:07am – In case you missed it yesterday there was an interesting ruling from the ad watchdog, which decided an ad featuring a blonde woman in a bikini for a scrap metal firm was “exploitative” despite the company saying the complaint itself was “discriminatory against blonde women”. See it here.

8:41am – Welcome along. We’l start this morning with The Australian, which has had a chat with new JWT chief creative officer Matt Eastwood about his new role, the challenges he faces, and why he sees himself as a “renovator” of agencies. See the piece here.


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