Mumbrella live blog: Thursday, May 29
Welcome to Mumbrella’s live blog, the rolling diary of everything you need to know in marketing and media. Refresh the page for the latest updates.
Top stories:
- Ten loses bid to stop programmer John Stephens working for Seven
- TV ratings: Nine claim ‘biggest ever’ audience for State of Origin I
- Opinion: The sharing economy is just more status wank
- ABC starts production on new show from Bondi Hipsters creators
- Angry Birds creator blasts mobile games for campaigns
5:17pm – As always there’s always more news to be found in our FYI section which today has covered items including Southern Cross Austereo marking its 20th year of Give Me 5 for Kids charity in hospitals across Australia; ABC has launched its first “multi-platform” series and Kym Pfitzner has been appointed COO of Dentus Aegis.
4:31pm – Here it is folks, the moment we’ve all been waiting for, the Australian Sex Party’s budget response video they raised $15k to create through crowd funding. Have a guess what they say the government has done to a lot of people…
https://www.youtube.com/watch?v=2O71MTFYKOM
1:45pm – The Australian Grand Prix are looking to partner with new digital agencies to drive the brand’s online presence as it aims to become a digital leader in the sport and entertainment industry. Details here.
1:08pm – David Rolph, of the University of Sydney, is asking if Australia should toughen up its laws around freedom of speech? His opinion piece, which first appeared on The Conversation, can be read here.
12:44pm – In an opinion piece Eaon Pritchard, strategic planning director, Red Jelly Australia, argues the sharing economy is less about trusting our fellow man, and more about status seeking. You can read it here.
12:01pm – Ubisoft has admitted Tuesday’s promotion for Watch Dogs which saw the bomb squad called to Ninemsn’s offices “didn’t go as planned”. Still, it’s divided people in the comment thread and on Twitter.
The safe after police had forced it open
10:43am – Ten has lost its bid to stop veteran programmer John Stephens from returning to work for Seven, although the way has been left clear for more costly legal action in the case.
10:12am – Apple has finalised its $3.25bn deal to buy the Beats Electronics, the music streaming and headphone company, which was set up by rapper Dr Dre and music impresario Jimmy Iovine. They’re celebrating on Twitter.
9:58am – Nine is claiming State of Origin I got its biggest ever TV audience last night, with the addition of the viewers for Gem in Perth taking it to 2.5m viewers. Who says returning franchises can’t rate…
9:11am – The first ratings are coming in and no-one will be surprised State of Origin has smashed all comers, grabbing 2.487m viewers for the 100th match up between QLD and NSW. However, the ratings don’t include people watching out of home, like in the pub, so the real viewership is likely to be a whole lot bigger.
8:58am – Bit of a public safety announcement here, but people are being advised to change their iCloud passwords for their Apple devices after hackers have been able to hold people’s phones and iPads to ransom. More here on the SMH.
8:18am – Around the traps this morning and Nine’s investor day saw acknowledgement the company is spending $65m on its new Stream Co project. The Australian spoke to analysts at the presentation with a few airing some scepticism about the appetite for the venture in Australia, and asking if it might cannibalise their existing audience.
8:02am – Welcome along. I don’t know whether you noticed but there was some rugby league game on last night which seemed to be kind of a big deal. We’ll see if the State of Origin 1, the 100th match up in the series, can break some of the records set last year, just after 9am.
