Mumbrella live blog: Tuesday, April 15

Welcome to Mumbrella’s live blog, a rolling media diary of all you need to know in Australia’s media and marketing. Refresh the page for the latest updates.

Top stories:

4:34pm – Mumbrella360 is on June 3, 4 and 5 in Sydney, with discounted earlybird tickets on sale now.  The latest session announced is a study on the secret life of the social video to be unveiled by the University of Technology Sydney and The Works.

Last year’s session from the agency on the real facts about Instagram was one of the most popular of the conference, and you can see a bit below and more here.

4:08pm – There’s an interesting piece from Russ Tucker on the IAB’s website today, and a few theories about why Australia and Asia Pacific in general are starting to punch above their weight in terms of creativity.

Creativity Down Under

3:30pm – Remember to check the FYI section which is updated daily. Today you’ll find a number of stories including one on journalists and creatives banding together to launch Kite Digital Publishing which aims to create beautiful images, inspiring stories and informative articles for brands to help them draw in consumers.  Also covered in the section is creative agency Holler hiring Anton Mills as technical director and Michael Griffiths as executive producer and Meyer Cookware Australia appointing Spinach as creative agency.

2:01pm – Mitchells & Partners has won the federal government media account, taking it from UM

1:43pm – Overnight in the US the Pulizer Prize, recognised as one of the top journalism accolades in the world, was awarded to The Guardian and The Washington Post for the coverage of Edward Snowden’s revelations about the NSA in the US.

1.15pm – Big news in online audience measurement. Nielsen has announced major changes to how it measures the number of Australians who are online. Read all the changes and how it might impact the upcoming IAB tender. Full story here.

1.06pm – Kellogg’s has restructured its marketing team and made six roles made redundant. Story here.

12.42pm – This is interesting the journalists’ union has bought The PR Report, a newsletter for the public relations industry for an undisclosed amount. Full story here.

12:22pm – There’s some new creative around today, with Adidas, BankWest and activist group GetUp all putting out new ads.

12:05pm – Breaking news as media watchdog ACMA announces it will lodge one last appeal to try and publish its report into the conduct of the Today Network over the nurse prank call incident. Story here.

11:08am – Changes across two big agencies as APG chairman Russ Mitchinson departs DDB Sydney for Leo Burnett, who have also picked up emma Montgomery as head of connect. See what that means here.

10:21am – TV ratings are in, and Kerry Packer continues to draw audiences, taking more viewers than The Big Bang Theory for Australian Story on ABC1 last night. Full ratings report here.

Answers For Adam 10:07am – In this week’s Answers for Adam, Adam Ferrier asks would we do more about climate change if there were a reality TV show about it?

9.25am – It appears Sydney radio station Radio 2UE has had a sudden spike in its audience among 18-24 year olds in Istanbul. Yep Istanbul, Turkey, see their Facebook page stats:

Radio 2Ue

As today’s Daily Telegraph reports rival 2GB shock jock Ray Hadley called out the unusual surge in the online Turkish audience yesterday. However, Radio 2UE general manager Chris Parker, told the newspaper: “We appreciate everyone who has taken the time to ‘like’ us on Facebook no matter where in the world they’re from. And any suggestion that 2UE has purchased Facebook ‘likes’ is simply untrue.”

Perhaps the Gen Yers in Turkey are just big fans of John Stanley and Garry Linnell?

8:33am – The ever entertaining Rear Window column in the Australian Financial Review poses a few teasers for the media minded today, including a suggestion we could be about to see the rise (again) of the good old fashioned variety show. Suggestions include:

Ten Network’s executive chairman Hamish McLennan is considering a program to be fronted by outgoing The Project host Charlie Pickering, in the hopes of reviving the station’s Rove Live glory days. Nine boss David Gyngell is bullish about a similar show, to be fronted (we hear) by Today’sKarl Stefanovic. Seven’s Tim Worner is in the same boat – most likely pinning his (and Kerry Stokes’) hopes on Weekend Sunrise host Andrew O’Keefe, although Morning Show host Larry Emdur has made his own pilot.

See the full Rear Window column here (content behind a paywall).

8:26am – It’s time to start dusting off those wall charts, the FIFA World Cup is just two months away, and with it the inevitable smorgasbord of brand advertising. Here’s one from W+K Amsterdam for Powerade. See more from around the world in Morning Update.

8:09am – Welcome along, it’s Tuesday, but really it’s Wednesday isn’t it? Anyway, we’ll start with news which broke late yesterday that Grey boss Luke Waldren has departed the agency after a choppy few months which has seen them part ways with their longest standing client, TAC. Read the full story here. 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.