Secrets of social video to be shared at Mumbrella360

Tim Burrowes

April 15, 2014 9:48

New research into the secret life of social video will be exclusively revealed in a session at this year’s Mumbrella360.

The research into social video apps such as Vine, Instagram Video and Snapchat is being conducted by the University of Technology Sydney in conjunction with creative agency The Works.

At last year’s Mumbrella360, a panel on The Works and UTS’ research into Instagram was one of the best received sessions of the event. The two organisations have been collaborating on the Datafication series exploring how Australians use social media and what it means for brands.

Tourism Australia’s head of social media Jesse Desjardins (left) and Nicol present last year’s Datafication session

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.