Secrets of social video to be shared at Mumbrella360

M360New research into the secret life of social video will be exclusively revealed in a session at this year’s Mumbrella360.

The research into social video apps such as Vine, Instagram Video and Snapchat is being conducted by the University of Technology Sydney in conjunction with creative agency The Works.

At last year’s Mumbrella360, a panel on The Works and UTS’ research into Instagram was one of the best received sessions of the event. The two organisations have been collaborating on the Datafication series exploring how Australians use social media and what it means for brands.

Tourism Australia's head of social media Jesse Desjardins (left) and Nicol present last year's Datafication session

Tourism Australia’s head of social media Jesse Desjardins (left) and Nicol present last year’s Datafication session

The Secret Life of Social Video will be presented by Douglas Nicol, creative partner and director at The Works. The findings include:

  • Which social video platform has the greatest penetration
  • Which Australian cities and suburbs are hottest when it comes to social video use
  • What brands are using socialvideo best
  • How can marketers use it to drive brand engagement
  • What are the top content types
  • The differences between how men and women use social video

Mumbrella360 takes place in the first week of June, with an industry speed networking afternoon on June 3, followed by the conference on June 4 and 5.

Sessions already announced for the conference – Australia’s largest media and marketing event of its type – include a keynote from BuzzFeed’s international commercial chief and a rare public appearance from News Corp co-chairman Lachlan Murdoch.


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