Mumbrella Media Agency Review: Ikon scores as top media agency
Ikon: "an employer of choice"
Ikon Communications is Australia’s best media agency, according to an industry perception study released today at Mumbrella360.
The STW Group-owned company, which only ranks seventh in the Nielsen billings rankings, was rated top of a list of 18 media agencies by Mumbrella readers and an expert panel.
Ikon got the highest average score across 10 assessment criteria that included talent, innovation, strategy and industry impact.
Thanks to everyone who completed the survey, the panel and mUmbrella! We are all super excited.
…seems pretty Sydney centric?
The Publicise agencies – LOL!
Ikon really is unto itself
no surprises here…its a simple mix that Ikon execute well.
reward and retain quality staff that are open to ideas from publishers and fun to deal with and you will attract more quality people as the market will do the recruitment work for you.
I genuinely believe that it is the best agency, certainly the best I have worked with & am really happy that the survey reflects this! Also, the staff there are AWESOME!!!
I’m surprised Starcom isn’t higher up given their top talent. Survey must be flawed. Questioning the results. They’ve just won Optus, can’t be that crap
Hi Human Experience,
Do remember that it’s a survey of industry and expert perception.
No survey of this type can reveal the full realities of an agency – only what their reputation in the outside world is.
Cheers,
Tim – Mumbrella
Here here. Great agency
Feels like the experts have got the top 4 spot on. Not sure their “perceptions” of the rest of the industry are very accurate though.